THE ASSOCIATION OF EUROPEAN COMMERCIAL TELEVISION (ACT) IS CHANGING ITS NAME.

Grégoire Polad, CEO of ACT, has announced the new official name of the association: the Association of Commercial Television and Video on Demand Services in Europe.

The addition of Video on Demand (VOD) to the Association's name reflects the leadership and centrality of ACT's membership as VOD service providers; while maintaining a continued link to its core identity.

The media landscape is a dynamic environment in which ACT members are at the forefront of providing a diversity of innovative services. These are at the heart of media plurality and cultural diversity. The media is on the move and so is ACT. As the voice of TV and VOD in Europe, we continue to engage constructively and provide expertise and representation on issues facing the media space, explained Polad.

Source: www.acte.be