THE EUROPEAN PARLIAMENT ADOPTS ITS REPORT ON POLITICAL ADVERTISING
On February 2nd, MEPs expressed their support for the negotiating position proposed by the lead Committee IMCO thus giving the rapporteur a mandate to start the talks in trilogues. Despite welcomed amendments reinforcing the distinction between editorial content and advertising, the text presents important shortcomings for the media. The adopted definition of political advertising remains too broad; the approach endorsed in Council should be favoured moving forward.
