TV RATINGS: IN OCTOBER NOVA TOOK THE LEAD

The Nova group recorded the highest share of viewership in October and was the only one of the top three groups to improve. Among the smaller stations, Television Seznam grew and managed to improve its prime-time share thanks to Czech films and the series Professionals.

The Nova TV group achieved the highest share in all major audience groups in both full-day and prime-time in October. It was also the only one of the top three domestic TV groups to improve year-on-year. This is according to the official ATO-Nielsen TV audience measurement data.

The position in the broader 15+ audience group in daytime broadcasting continues to be balanced. Only 0.3 percentage points separate the second group Prima and the third group Czech Television. In prime time, they have also swapped the rankings. In both the 15-54 and 18-69 groups, Prima is the second strongest. Nova has the highest share in these audience categories.

Atmedia's representation of thematic TV stations continues to grow, approaching 7% in its primary 18-69 group, helped by the rising share of Television Seznam, up 0.4 ppts y-o-y and approaching the 2% mark. It is separated from Barrandov by 0.35 percentage points. In prime time, Television Seznam is growing even faster and has already just crossed the 2% threshold in October. Its share here is higher than TVB's.

Share of TV groups (%), October 2024, full day

Share of TV groups (%), October 2024, prime-time

Zdroj: ATO-Nilesen, TV živě+TS0-3 ke dni 4.11. 2024. Prime-time = 19:00-23:00, změna uvedena v procentních bodech

The stations with the highest year-on-year increase in audience share in October were Nova Cinema, Televize Seznam, CT2 and Nova (valid for CS 4+).

The most watched programme in October was StarDance (CT1) broadcast on 19 October with 1.7 million viewers (15+). The next places were also occupied by StarDance episodes broadcast on 12.10. and 26.10.

Source: mediaguru.cz