TV VIEWERSHIP IN NOVEMBER: ČT NARROWLY RETURNED TO THE TOP IN NOVEMBER, NOVA IMPROVED THE MOST

Czech Television's stations returned to the position of the TV group with the highest share of viewership in the audience group over 15 years of age by a narrow margin. This is according to the official ATO-Nielsen measurement data for November 2023. The aggregate share of CT stations reached 28.48% throughout the day. However, compared to the same month last year, CT's share was 1.48 percentage points lower.

The position of the three strongest TV groups is balanced in full-day viewership of 15+. CT is followed by Prima (28.06%) and Nova (27.86%).

Year-on-year, the best performing group was Nova, which gained 0.75 percentage points and even one percentage point in the 15-54 group. At the same time, Nova remains strongest in the 15-54 and 15-69 audience groups, as well as in prime time in all critical categories.

Atmedia continued its growth in November, exceeding 6% share (6.26%) in the 15-69 group. Television Seznam also increased its share.

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Source: mediaguru.cz