ADVERTISING INVESTMENTS IN MEDIA GREW IN THE FIRST QUARTER

Most media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring.

The volume of monitored investments in Czech media in the first three months of this year exceeded CZK 21 billion, which is 12 % up  year-on-year. The majority of media types posted double-digit increases in the first quarter, Nielsen Admosphere monitoring further shows.

Outdoor advertising (+35 %) and radio advertising (+23 %) recorded the highest increases compared to Q1 2021. However, print advertising (+15 %) and TV advertising (+9 %) also thrived.

Internet advertising is not included in the overview because the monitoring only takes into account some forms of internet advertising.

Source: Nielsen Admosphere

The data for March does not yet indicate lower advertiser activity in response to the war conflict in Ukraine. However, it is likely that the suspension of advertising activity will be reflected in next month's data.

Source: mediaguru.cz