ADVERTISING INVESTMENTS IN THE MEDIA REMAINED ABOVE LAST YEAR’S LEVEL IN AUGUST

The volume of monitored advertising investment in the media for the first eight months of this year remains above last year's comparable period, Nielsen Admosphere data show.

The volume of monitored advertising investment in media for the first eight months of this year remains above last year's comparable period. On average, it is six per cent higher in monitored above-the-line media, according to Nielsen Admosphere monitoring. Monitoring for print media and television showed the highest year-on-year growth, followed by radio. According to the monitoring, investment in all monitored media types increased in August, with outdoor advertising increasing the most.

The overview does not cover developments in internet advertising, as advertising monitoring only captures a portion of internet formats. The investment monitoring data also does not reflect the actual amount of investment that media outlets receive from advertising. It is a valuation of advertising space based on list prices.

Source: mediaguru.cz