Czech Television channels had the highest share in the universal 15+ group in February. However, the Nova group, which has the most airtime and also the share in younger audience groups, is growing the most.
Czech Television and its channels maintained the highest share of the TV market in the 15+ audience group in full-time broadcasting this February. Overall, it recorded a share of 28.84%, down 0.9 percentage points year-on-year. In that audience group, the Nova group (27.97%) came close to CT, gaining less than two percentage points compared to February 2024. Close behind was the third Prima group (27.29%), whose share was 0.8 percentage points lower year-on-year. This is according to official data from ATO-Nielsen.
In primary airtime in all key audience groups, as well as in all-day broadcasting in the 15-54 and 18-69 groups, the Nova group has the highest share. Compared to last February’s results, Nova improved in all audience categories, with a significant increase in prime-time share. Nova is the only group in the strong three to improve year-on-year.
Televize Seznam also continues to grow. It ended February with a share of just under 2% and increased its share in the wider 15+ group by 0.5 percentage points. In its primary 18-69 group, its share increased by 0.4 percentage points. This represents a 21% increase year-on-year. It is also increasing its share in prime time.
The Barrandov Group confirmed the stabilisation of results and year-on-year improvements in the 15-54 audience group and in the 18-69 in the evening. TV Barrandov’s main channel showed a slightly better result in February in the wider 15+ group compared to the same month last year (+0.05 pp).
TV Nova is growing the fastests
Of the individual stations, TV Nova posted the highest year-on-year increase in February. In the over-15 audience group in all-day broadcasting, it was almost one percentage point. The news channels CT24 (+0.86 pp) and CNN Prima News (+0.53 pp) also performed well. The Nova Gold (+0.5 pp.), Televize Seznam (+0.5 pp.), Prima Krimi (+0.36 pp.) and Nova Lady (+0.23 pp.) also posted higher shares in February.
Sumava King of the Month
The most watched programme of February was the opening episode of the trilogy Král Šumavy: Fantom temného kraje (Nova), which was watched by 1.26 million viewers (15+, share 32%). This was followed by Televizní noviny (Nova), whose most-watched edition was on 2 February 2025, with 1.22 million viewers, and the top three were rounded off by Zázraky přírody (CT1) with 1.15 million viewers (episode broadcast on 1 February 2025). All shown for CS 15+.
The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year’s price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term customers. It is therefore increasingly important for users to actively manage their subscriptions, which can save them thousands of crowns a year. The Diary’s overview can help with platform selection.
Oneplay
The largest Czech streaming platform Voyo is closing together with another giant, O2 TV. However, a joint project called Oneplay will be created. The new product will be available in the Czech Republic from March 10 and will offer four subscription options. The basic one called Komfort costs CZK 199 per month and will offer over two thousand movies and 55 TV channels. Viewing is limited to one device.
The film library is also available in other subscription options. The Extra Entertainment package starts at CZK 399 and includes 100 TV channels, several of which are aimed primarily at family viewing. Sports enthusiasts can get Extra Sport for 599 crowns, which has 90 channels, but mainly specialised in sports. For the highest variant, Maximum, users will pay 799 crowns and will have 140 TV channels available and the option to watch on up to three devices.
Czech dubbing for many movies and series and TV broadcasts is still expected to be the biggest advantage. It is also possible to watch TV recordings.
Almost one million Voyo customers will have their subscriptions automatically transferred to the new Oneplay service, specifically the Komfort package. O2 TV users will get offers for the change. For all of them, their set logins and passwords will remain. One Oneplay account can then be shared on up to three devices.
Price: 199 – 799 CZK per month
Number of available titles: over 2000
Current picks: Studna, Bachelor, broadcasts of prestigious Czech and world sports competitions
Prime Video
Amazon has also gotten more expensive, yet it is still the cheapest service among the big productions. The monthly subscription fee has increased from the current 79 to 149 crowns as of 4 February. The reason for this is supposed to be investments in expanding the offer. The platform produces its own brands every year, it has also started broadcasting some live sports, allowing to watch matches of the prestigious American leagues NFL (American football), MLB (baseball) and NBA (basketball). However, the sport is not yet available in the Czech Republic.
Still, the subscription allows simultaneous viewing on up to three devices in Full HD or Ultra HD picture quality with surround sound and Dolby Atmos support. Twenty-five titles can also be downloaded, and up to six profiles can be created on the account. There is also the benefit of a seven-day trial, frequent Amazon digital store customers can get a thirty-day trial as part of promotions. However, Czech language support is still very limited.
Price: 149 CZK per month
Number of available titles: over 1000
Current picks: House of David, Bráchové, Banda (The Boys), Secret Level, Fallout
Netflix
Netflix is investing in sports, making it possible to watch documentary series and live broadcasts of industries particularly popular in the US, such as American football and combat sports. While the service has become more expensive in America, the price in the Czech Republic has so far remained the same since last autumn.
The basic subscription costs CZK 239 per month and allows HD quality viewing on one device. The Standard tariff is priced at CZK 309 and makes available Full HD quality videos that can be watched on two devices simultaneously, this also applies to downloads. This is the most cost-effective and sufficient option for a smaller family or undemanding users. The most expensive Premium costs 379 crowns, unlocks Ultra HD (4K) resolution, HDR and surround sound support as well as Dolby Atmos. You can watch content on up to four devices at the same time. You can download movies or series for offline mode on up to six. To share an account with people outside the household, an extra 99 crowns is required for each user who logs in with their own email address.
Each account can have up to five profiles. The content with Czech dubbing is also improving every year thanks to a larger selection of Czech films and series. More than half of the shows have at least subtitles. A bonus for subscribers is a mobile app with mobile games.
Price: 239 – 379 Kč per month, account sharing outside household 99 CZK per month
Number of availabletitles: over 8200
Currentpicks: Hra na Oliheň 2, Kdysi dávno v Americe, Návrat do akce, Stranger Things
Max
The service includes a portfolio of brands from HBO, DC, Cartoon Network, Discovery+, TLC, Adult Swim, and CNN, which means a significant selection of movies, series, shows, and documentaries. Eurosport sports channels can be watched at an additional cost.
The service offers two tariffs. The standard for CZK 219 per month, or CZK 2,190 per year, makes it possible to watch Full HD videos on up to two devices simultaneously and thirty items can be downloaded. Premium is 80 crowns a month more expensive, or 800 crowns a year, and allows up to four devices to watch content in 4K UHD quality with Dolby Atmos sound at the same time, plus it allows up to one hundred items to be downloaded. Both options are ad-free. The sports package can be added for CZK 70 in both cases. With an annual subscription you save 33 percent.
More than half of the content is offered with Czech dubbing, most of it has at least subtitles. There are also a number of Czech works. It is possible to have up to five profiles on one account.
However, as of March 24, the plan is changing for users who subscribed to the previous HBO Max platform and thus received the transitional Legacy plan with a 33 percent lifetime discount, allowing you to watch videos on three devices even in 4K quality. This will change to the Standard package, which means a drop in the number of active devices and playback quality. The price and lifetime discount will remain unless there are further tariff increases.
Price: 219 – 299 CZK per month, or 2 190 – 2 990 CZK per year, Sport for an additional 70 CZK per month
Number of availabletitles: over 2000
Current picks: Tučňák, Duna, Proroctví, Bílý lotus, Urgent, The Last of Us 2
Disney+
The platform saw some significant changes last year, so only content changes are planned for this year so far. The portfolio of Disney, Marvel, Star Wars, Pixar, and National Geographic brands continues to grow with new movies, series, and shows that users can watch by choosing one of two plans. Still the most convenient platform for kids, about half of the titles have Czech dubbing or most have subtitles.
The cheaper Standard offers videos in Full HD for up to two devices running simultaneously and with 5.1 sound quality. The price is CZK 199 per month, or CZK 1,990 per year. For more demanding users, the Premium version is priced at 299 crowns per month, or 2,990 crowns per year. Viewing is then possible on up to four devices in Ultra HD resolution with HDR and Dolby Atmos support. Both options are ad-free and allow downloading to up to ten devices.
To add people outside the household, an additional fee of 119 crowns is required for each user who creates their own profile and has streaming available on only one device.
Price: 199 – 299 CZK per month, 1990 – 2990 CZK per year, account sharing 119 CZK per month
Number of available titles: over 2000
Current picks: Whiskey s ledem, Deadpool & Wolverine, Husí kůže: Zmizení, Star Wars: The Flying Squad
SkyShowtime
After last year’s changes, nothing has changed for SkyShowtime yet. People can choose the cheapest option, Standard with ads for 159 crowns a month, or 1,259 crowns a year, which allows you to watch Full HD videos on one device. The higher ad-free Standard version is priced at 219 crowns a month, or 1,759 crowns a year, and also provides watching Full HD videos on up to two devices, as well as being able to download thirty files. The premium package, which allows viewing content in Ultra HD resolution simultaneously on up to five devices and allows downloading one hundred titles, costs CZK 299 per month, or CZK 2,399 per year.
The advantage of the platform is that most titles have Czech dubbing and subtitles. However, there are not many Czech programmes. It is also a fact that the available films and series, with a few exceptions, could be seen on TV. However, unique productions, especially series, have increased significantly in the last year.
Price: 159 – 299 CZK per month, 1 259 – 2 399 CZK per year
Number ofavailabletitles: over 800
Current picks: Dexter: Original Sin, Sweetpea, Landman, Dostoyevsky
Apple TV+
On a less prominent platform, it is possible to watch mainly exclusive series and films, moreover, in the highest possible quality, i.e. 4K with HDR, surround sound and Dolby Atmos support. The price remains 199 crowns per month. However, the content is usually without Czech dubbing and only subtitles are available.
The account can be shared with up to five people in the so-called family sharing, which can be joined by anyone with an Apple ID. Downloads for offline viewing are unlimited. You can try the platform for seven days for free.
Apple device owners can also get a TV+ subscription as part of Apple One, which includes all four of the brand’s subscription types (Music, iCloud+, Arcade). The monthly price is CZK 300. They have a free month to try it out on one device. Alternatively, three months after the purchase of an Apple product.
Price: 199 CZK per month
Number of titles available: 260
Current picks: Odloučení, Mythic Quest, Cíl číslo jedna, Terapie pravdou
Canal+
A lesser-known platform especially for fans of the English Premier League football and WTA tennis tournaments. The service also has its own video library of films and series.
A subscription for 239 crowns a month, or 2,390 crowns a year, allows you to play videos in HD to Full HD quality. The more expensive Komplet variant costs 289 crowns per month, or 2,890 crowns per year. In addition, it includes the Apple TV+ video library.
Price: 239 – 289 CZK per month, 2390 – 2890 CZK per year
Numberof availabletitles: 800
CurrentTrailers: Premier League, WTA, Apple TV+ included
Prima+
The Czech platform will be especially appreciated by people looking for Czech films and series, or exclusive Prima TV productions. The platform also offers live and archive broadcasts of Prima TV.
The service is free with video and banner ads, the videos are in very outdated SD quality and users do not have access to unique Prima Originals shows or previews. This will only be made available by the Light package for 99 crowns per month, which will also halve the abundance of video ads, make banner ads disappear completely, and allow HD quality videos. To watch content in Full HD and completely ad-free, it is necessary to pay 149 crowns per month for the Premium plan.
Five profiles are possible in all variants, but simultaneous viewing is only available on two devices.
Price: 0 – 149 CZK per month
Number of availabletitles: 2000
Current picks: ZOO Nové začátky, Kamarádi, Zrádci
iBroadcast
The streaming platform under Czech Television is paid for by licence fees, so it’s seemingly free. Almost all content is with Czech dubbing, it is also possible to watch TV broadcasts and exclusive productions of the Czech Television. The content is mostly in HD, some titles are also in Full HD. There is no need to create an account and viewing is possible on an unlimited number of devices.
Price: free (TV licence fee 150 CZK)
Number of availabletitles: over 1000
Currentpicks: Děcko, Limity, Kroky vraha
Minor Services
KVIFF.TV is for fans of the Karlovy Vary Film Festival and independent film production, unlocked upon payment of a monthly fee of CZK 179, or an annual payment of CZK 1,890.
Czech Cinema lets you watch Czech films for 99 crowns a month. There are 14 days of free trials. However, the platform does not have an app available on TV.
Dafilms offers mainly documentaries and independent films, but also classics and can be watched for 145 crowns per month.
EDISONLINE collects mainly award-winning titles from the most important European film festivals, such as Cannes, Berlin or Venice, and costs 155 crowns per month.
Dramox is for theatre fans, who can watch online recordings of performances for 299 crowns a month.
O2TV and Voyo, both from PPF Group, are merging their services into one called Oneplay.
TV service O2TV and VOD service Voyo will end in the market. They will be replaced by a new joint service Oneplay. The news was announced by the CEOs of TV NovaDaniel Grunt and O2 Jindřich Fremuth. Both companies belong to the PPF group. This will happen from 10 March 2025.
“We are creating a new category in the media market. We want to create one place and one app to provide one content to all households. Everything a household needs to find in one place,” explained Daniel Grunt.
There will be a total of four packages on offer. Basic Comfort with 55 channels for CZK 199, Extra Entertainment with 100 channels for CZK 399, sports Extra Sport with 99 channels for CZK 599 and Maximum with more than 140 channels for CZK 799.
Source: mediaguru.cz
Oneplay thus consolidates everything from Voya and O2TV in one place. There will also be Oneplay originals instead of Voyo originals, sports broadcasts, TV previews and more. In total, more than 140 TV channels will be on offer. The video library includes more than 20,000 hours of movies, series and shows including National Geographic, Film Box Plus and BBC Earth.
Upcoming originals to appear on Oneplay this year include the second series of the miniseries Král Šumavy (from 14. March), as well as titles Medvěd, Štěstíčku naproti, feature series Bora, the sequel Metoda Markovič: Straka, and documentary series SlovanLiberec.
Changes will also affect the sports offer. O2 TV Sport and O2 TV Football will be changed to four channels: Oneplay Sport 1 (domestic football Chance League), Oneplay Sport 2: domestic hockey extraliga, Oneplay Sport 3 – a taster of sports content, which will also offer some broadcasts for users of the basic package and Oneplay Sport 4. It will be a premium channel, containing everything from the Oneplay Sport 1 and 2 offer, including the possibility to watch broadcasts in multidimension.
Existing Voyo subscribers will have their user profile automatically converted to Oneplay, with the migration taking place gradually from 10 March. They will log in to the new service with the same details as the previous one.
Customers who have access to O2TV will be migrated gradually. But from 10 March, they will all gain access to the new Oneplay service and will be able to decide for themselves where they want to watch content until the migration date itself. O2 TV customers will also log in to Oneplay with their original login details.
Oneplay packages
Comfort (£199 per month, cheaper with O2) – A programme offer with selected premium channels (55 programmes), a library of over 2000 films and TV shows and TV channels with up to 7 days of backwards viewing and exclusive access to original Voyo Originals and new Oneplay Originals.
ExtraEntertainment (£399 per month, with O2 mobile tariff for £349) – Includes extra extended programming to include channels from different genres and selected sports stations (100 programmes). Also includes a library of National Geographic programmes.
ExtraSport (£599 per month, with O2 mobile tariff for £499) – Programming offer (90 programmes), expanded to include all available sports channels and competitions from Oneplay. Ideal for sports enthusiasts, with 80% of content focused on live sports including, Tipsport Extraliga and Chance League, which are only available on Oneplay, as well as UEFA ATP Tour Champions League, F1 and other leagues and competitions.
Maximum (£799 per month, with O2 mobile tariff for £699) – Combines all available content from all other packages including full access to sports and entertainment (over 140 channels) with the ability to watch on up to three devices simultaneously.
Oneplay features
Most Watched TV Stations: Ability to rewind and watch shows up to 7 days after airing.
Nova TV Coverage.
Ad-free: Content from TV Nova, Voyo Originals, Oneplay Originals and archive.
Flexibility of viewing: The ability to watch content offline and on multiple devices simultaneously.
Exclusive content: Sequels to original series such as King of Sumava and new titles exclusively created for Oneplay. All Voyo Originals remain in the library as well.
Sports World at Your Fingertips: Live coverage of the best sports leagues, including UEFA Champions League, Tipsport Extraliga, Chance League, F1, MotoGP, MMA and more.
Multidimension.
AI sport recap: Short match recaps generated by artificial intelligence after the match is over.
Team information: Rosters, standings, and later detailed stats.
Unique views: Special technologies like drones and the Oneplay Helmet Cam deliver a unique experience.
Unrestricted availability: Oneplay is not tied to any ISP and can be purchased by anyone (in the Czech Republic) without restrictions.
LALIGA has successfully blocked illegal broadcasts from two platforms that were relaying coverage of top-flight Spanish football.
According to LALIGA, DazcFutbolios and RBTV77 were using technology provided by Cloudflare to conceal their identity. It says the domains were used as a digital shield to evade security controls. Together, the two platforms had more than 400,000 unique monthly users in Spain.
Multiple websites and their relays were disrupted.
A specialist team carried out the operation during Saturday’s football programme.
“The defence of intellectual property rights remains one of LALIGA’s priorities as it works together with the different telecommunications providers to identify and shut down illegal streaming platforms, thus safeguarding the integrity, financial sustainability, and primary revenue sources of football clubs and the sports industry as a whole,”
the company said in a statement.
It continued: “Once again, LALIGA publicly condemns Cloudflare’s role in enabling piracy by knowingly protecting criminal organisations for profit.”
LA LIGA claims more than 50% of pirate IPs illegally distributing LALIGA content are protected by Cloudflare. “Despite multiple formal requests from LALIGA for Cloudflare to cease its collaboration with pirate sites, the company has refused to cooperate, instead continuing to profit from the criminal activity it helps to conceal.”
Broadband TV News has contacted Cloudfare for a response.
Receiving a TV signal via the internet or cable has become the strongest way to receive a signal in the Czech Republic. It has also overtaken the previously leading terrestrial reception by several percentage points. The data is presented by the ATO’s Continuous Research.
Currently, the most used main type of TV signal reception in the Czech Republic is via IPTV or cable. With a share of 46%, it overtakes terrestrial reception (DTT), which is the second most used with 41%. IPTV has shown growth in recent years not only at the expense of terrestrial, but also satellite reception (13%). This is based on data from the Continuous Survey, which surveys 12,000 Czech households per year. The research is carried out by the Nielsen agency, which delivers it to the Association of Television Organisations (ATO).
IPTV reception brings viewers a spectrum of available TV stations, but also interactive services, including the so-called back-viewing. These services in particular are behind the growth in so-called delayed viewing, which (within three days of broadcast) accounted for 11.1% of total viewing in 2024, according to official measurement (PCEM) data. An increasing number of TV households also declare that at least one of their TV sets is connected to the internet: in 2024 this was 57% of households. Compared to 2023, this represents an increase of around 6 percentage points.
4% watch TV shows on a PC, tablet or mobile
92% of Czech households watch TV programmes. At least one working TV set with TV signal reception is owned by 87.4% of Czech households. Another 4.2% of households do not have a TV set with a TV signal, but watch TV programmes on a computer, tablet or mobile (so-called second screens). In any case, TV remains the most common media device in Czech households despite the growing penetration of other digital devices such as laptops (65%), tablets (32%) and smartphones (82%).
Source: ATO-Nielsen, Continuous Research 2024. Base: All households
Drama shows attract the most
The results of the 2024 TV viewership analysis also show that dramatic shows (series and movies) are the most sought after by viewers with a 51.4% share. Not only do they account for the largest share of airtime and thus remain the dominant part of the Czech television offer in the long term, but they also regularly top the ratings charts. They are followed by entertainment, news, sports and documentaries.
Source: ATO-Nielsen
“While the ways in which people consume video content are expanding with the advancement of modern technology, the TV set still dominates as the primary device for watching television. The technical parameters of TV sets in Czech households (size, picture resolution, connectivity) are constantly improving, and Continuous Research data shows that a growing percentage of Czech households are willing to pay for premium TV and video content viewing options,” said Michal Jordan, CEO of ATO.
Czech Television’s stations reached their highest share in the audience group over 15 years of age in January. The Nova group improved its share the most compared to the same month last year.
Despite a year-on-year decrease, Czech Television maintained a share of more than 30% in the universal audience group over 15 years old in the first month of this year. Cumulatively, they achieved a share of 30.09% in all-day broadcasting. This is according to official viewership data from ATO-Nielsen.
In the 15-54 and 18-69 audience groups, as well as in prime time across all key audience categories (15+,15-54 and 18-69), the Nova group showed the highest share. It was also the only one of the top three domestic TV groups to post a significant year-on-year increase in audience share in January, both in daytime and prime-time.
Television Seznam further increased its share, reaching 1.76% (full day) in its primary 18-69 group. Barrandov, although down year-on-year in the 15+ group, halted its decline and even slightly increased its share in the 15-54 and partly 18-69 target groups. This applies to all-day and prime time.
TV group share (%), all day, January 2025
Source: mediaguru.cz
Share of TV groups (%), prime-time, January 2025
Source: mediaguru.cz
Nova TV channel, CNN Prima News over 2%
Among individual stations, the main channel TV Nova and the thematic station Nova Gold improved the most in January year-on-year. They gained almost one percentage point in the 15+ audience group in all-day broadcasting.
The news channel CT24 also had a higher share this January compared to last January, as well as Prima Krimi and CNN Prima News, which rose above the 2% level in January (2.19%, 15+). The channels Nova Lady and Nova Action (all shown for 15+, full day) also improved slightly.
The most-watched programme in January was the premiere of the crime drama Killer Steps, based on a novel by Michaela Klevis. The opening episode of Limity on ČT1 (1.4 million) and Televizní noviny on TV Nova (most watched 1.29 million) were also among the top January shows.
Today, the Czech Bar Association (CBA) has issued another warning against people who pose as lawyers or act on behalf of law firms.The new trend is for scammers to accuse email recipients of intellectual property or copyright infringement.They pretend to be Czech Television, Warner Music Group or Sony Music Entertainment lawyers.
While the CBA recorded six reports from attorneys regarding the misuse of their identities two years ago, last year there were 37 such reports and seven more were filed in the past week alone. Currently, CBA warns, for example, against the misuse of data of law firms such as PRK Partners, KVB or Kocián Šolc Balaštík. “The sender, acting on behalf of KŠB or one of its attorneys, pretends to be a legal representative of a prominent film studio or entertainment company, warning the recipient of an alleged copyright infringement on their Facebook page,” described Radka Felgrová, an attorney from the latter law firm.
According to the CBA, the scammers are trying to “defraud people or scare them”. The CBA has recommended that recipients delete such emails immediately and not open attachments, as attorneys do not communicate in this way. The sender’s e-mail address, particularly the part following the at sign, can be a warning signal – law firms have their own addresses and do not send emails via seznam.cz or gmail.com.
In case of any doubts, the public can check the name of the lawyer or law firm via the search engine on the CBA website, find the relevant contact there, contact the lawyer personally and make sure that the e-mail was not fraudulent. The CBA also publishes notifications from lawyers whose data has been misused by fraudsters in the website’s News section.
A man from Birmingham who ran a sophisticated illegal streaming operation has been jailed for two years and nine months for running an illegal streaming service.
Gary McNally, 55, from Birmingham ran the IPTV service known as Each Online.
The service provided access to illegal streams, which included Sky Entertainment, Sky Sports and Sky Movie channels, as well as premium television content owned by other national and international broadcasters.
McNally first came to the attention of Sky in June 2020, after an investigation revealed that McNally was using legitimate NOW TV accounts to gain illegal access to Sky content.
Sky referred the matter to West Midlands Police who, in September 2021, executed warrants at two residential properties in the Birmingham area which led to McNally being located and arrested for fraud and intellectual property offences.
A search of McNally’s property resulted in the seizure of a large amount of digital equipment including laptops, hard drives and NOW TV devices believed to have been used by McNally to operate pirate IPTV services.
During a single world championship boxing match broadcast by Sky in February 2018, McNally claimed to have, over 2,000 subscribers to his illegal service.
Last March, McNally appeared at Birmingham Crown Court where he pleaded guilty to two charges of making articles for use in frauds relating to the provision and creation of IPTV services contrary to Section 7(1)(b) of the Fraud Act 2006.
He was sentenced at Birmingham Crown Court to two years and nine months for both counts to be served concurrently.
Matt Hibbert, Group Director of Anti-Piracy at Sky said: “Today’s sentencing highlights the significant consequences that can arise for those that get involved in illegally streaming content.
“We are grateful to the West Midlands Police for acting so robustly to take down a highly sophisticated illegal streaming operation.
“We will continue to work with law enforcement to protect our content and help keep consumers safe from criminal piracy networks.”
Two other individuals were arrested alongside McNally. One person has since been released with no further action. A second person has been released pending further investigation.
The position on the TV advertising market remains unchanged, with the overwhelming part of GRPs going to the Media Club and TV Nova networks. However, commercial TV channels are coping with the declining number of GRPs in linear broadcasting.
Almost 86% of all TV advertising GRPs in 2024 were accounted for by the Media Club representation and Nova stations. In a year-on-year comparison, Atmedia and Czech Television stations improved the most in the number of GRPs delivered. But in aggregate, TV stations delivered 3% fewer GRPs last year than in 2023, according to ATO-Nielsen monitoring.
The Media Club (the Prima, Barrandov, Óčko groups, as well as the Nickelodeon,Nick Jr., Nick Toons, Paramount Network, Retro channels) has the highest share of GRPs delivered. All of these channels accounted for half of all TV GRPs delivered last year. However, Media Club registered a reduction of around 6% in the number of GRPs last year.
Almost 36% of the share of GRPs delivered last year belonged to the channels of the Nova group (comparable share as in 2023), while Atmedia and Czech Television took around 7% of the share. The latter benefited from rich sporting events last year, which it was able to build on – albeit to a limited extent – with advertising sales. Atmedia, on the other hand, increased the number of GRPs delivered thanks to a higher share of viewership.
Sales networks’ share of GRPs delivered in 2024
Source: ATO-Nielsen, 1.1.-31.12.2024, TV spots and sponsorship, calculated for the CS buying of the listed entities, i.e. CT 15+, Media Club, Atmedia 15-69 and Nova Group 15-54.
However, last year too, commercial TV stations faced an overhang of demand and all the GRPs in demand could not be placed on air. In the case of Atmedia, it was roughly one-fifth of the GRPs in demand, as managing director Michaela Suráková noted. In the case of Media Club, it was about a tenth of the GRPs in demand, according to former commercial director Vladimir Pořízek.
The TV advertising market grew at about five per cent last year, according to representatives of TV groups, but there will be an increase of about 14 per cent in gross investment in TV advertising, given the increase in list prices, which increased significantly last year.
The share of all stations represented by Media Club (including Atmedia stations), according to data provided by TV Prima, showed a full-day share of 34.92% last year in the 15+ and 33.15% in Group 18-69. In 15-54, TV Nova had the highest share with an all-day result of 32.41%.
Czech Television’s sports remained the most watched in 2024 in the universal audience over 15 years old. The sports year and viewer interest in the domestic hockey championship helped the result.
In 2024, Czech Television’s stations achieved the highest TV market share in the universal group over 15 years of age in all-day broadcasting. Their cumulative share exceeded the 30% threshold and reached 30.43% overall. This was half a percentage point more than in the previous year. This is according to official audience measurement data from ATO-Nielsen.
In the prime time 15+ and in the 15-54 and 18-69 audience groups in both day and evening broadcasts, the Nova group was the strongest.
The position of the main commercial groups in the 15+ audience group was balanced throughout the day last year, with the Prima group following by a narrow margin. In the other audience groups, Nova showed a higher share.
In year-on-year comparison, Czech Television channels improved the most last year, mainly due to the growth of the sports channel CT sport. It broadcast the key sporting events of the year (World Cup hockey, Euro, Paris Olympics). The growth of Atmedia also continued, reaching 6.45% in the 18-69 audience group, as did Television Seznam (1.78% in 18-69).
Share of TV groups, 2024, full day
Source: ATO-Nielsen, TV live+TS0-3 as of 1 January 2025, change shown in percentage points. Prime-time = 19:00 – 23:00
Share of TV groups, 2024, prime-time
Source: ATO-Nielsen, TV live+TS0-3 as of 1 January 2025, change shown in percentage points. Prime-time = 19:00 – 23:00
CT Sport’s Fan of the Year
The most watched TV channel remains the main channel TV Nova ahead of the first channel Czech Television and the main channel TV Prima.
In a year-on-year comparison, the sports channel ČT sport increased its share most significantly, becoming the fourth most watched channel in the country in 2024 with 4.57% (15+). This is also the highest annual performance of CT Sport since the channel started broadcasting in 2006.
In addition, Television Seznam, Prima Love, Nova Gold and Nova Action in particular recorded higher shares last year than the year before.
The top five stations with the highest share in 2024 are rounded off by CT2, which achieved its second best result in the last five years.
TOP 20 TV stations by share in 2024 (%)
Source: ATO-Nielsen, TV live+TS0-3 as of 1 January 2025. CS15+, full day
Last year, children’s channel CT 😀 also recorded its best result since it began broadcasting in 2013.
The show of the year was the hockey final
The Hockey World Cup final between Czech Republic and Switzerland was the most watched TV programme of 2024. Including computer and internet viewership, the total viewership of the final rose to 3.74 million viewers (4+). The match not only became the most-watched broadcast on CT Sport in its history, but also the most-watched programme on all TV stations since 2022.
The top programmes of the year have traditionally included the Christmas Eve fairy tale The Three Princesses, other World Cup hockey matches and Christmas stories. The most successful episodes of the dance show StarDance also approached the 2 million viewers mark.
TOP 10 TV shows of 2024
Source: ATO-Nielsen, TV Live+TS0-3 as of 1 January 2025. CS15+
A segment of the online sports fan community mourned Monday as two popular websites known for pirating illegal streams of live sporting events displayed a message—ostensibly from their anonymous owner—that they would be “taking a break from live streaming.”
Visitors to sites called Methstreams and Crackstreams were instead encouraged to join an existing Discord community for further updates. In a sign of the sites’ following, more than 80,000 accounts were part of the Discord group—which has been around at least since 2022—as of Monday afternoon.
Methstreams previously earned attention in November, when ESPN’s Adam Schefter reposted a clip of NFL action that had originated on the site (he’d grabbed the video from another poster, rather than from the now-defunct service).
Two weeks ago, the Methstreams owner told Discord members that one of their domain names had been locked amid the ongoing battle between rightsholders and those circumventing distribution deals. Around the same time, anti-piracy organization The Alliance for Creativity and Entertainment (ACE) announced that it had helped shut down hundreds of websites, many based in Vietnam, that had attracted more than 800 million visits in the past year. A representative for ACE didn’t respond to a request for comment about whether those domains were part of its crackdown.
Media companies pay billions for exclusive rights to broadcast live sports, and advertisers in turn pay billions to reach the fans that are watching. The NFL’s current media deals, for example, are worth more than $125 billion; the NBA‘s most recent round is worth $77 billion. The illicit streams often come via foreign feeds, meaning the broadcasts (and the ads) are frequently not intended for U.S. audiences. In severe cases, that lost revenue could threaten the solvency of sports organizers and the events they put on.
A report from piracy-tracking firm VFT estimated that 17 million people watched the 2024 Super Bowl on illegally distributed streams.
Although Methstreams and Crackstreams have not explained why they have been taken down, a plausible reason is they are accused of copyright infringement of live sports streams and that online service providers (OSPs) have acted in accordance with their legal obligations to order takedowns.
American pro sports leagues are armed with limited tools to combat illegal streaming, which, as the Harvard Business Review recently noted, costs the global sports industry about $28 billion in annual revenue. The Digital Millennium Copyright Act (DMCA) is the key federal statute to combat privacy. However, it is from 1998, a time when many people accessed the Internet through dial-up modems and live streaming was not available.
DMCA, leagues have argued, is too slow-moving in that it features a notice and takedown process that is ill-suited for live sports streaming. The gist of the process entails the content creator notifying an OSP (such as YouTube or Facebook) that it is running an illegal stream. The OSP is then obligated to investigate and, if necessary, act, but hours or days can pass before a stream is removed.
With live sports content, action is arguably needed within seconds, or at least minutes, since the value of the content diminishes as time passes. UFC, as well as the NBA and NFL, have urged lawmakers and the U.S. Patent and Trademark Office to consider measures that would obligate OSPs to act quicker and to engage in more sophisticated verification measures before permitting a user to livestream.
Blocking access to feeds distributed from overseas can be even more difficult, and often requires intervention from the internet service providers hosting or distributing said content.
A recent study in France found that more than half of the viewers for a Ligue 1 match accessed the game via illegal means. Outgoing Professional Football League Media CEO Ben Morel described piracy reaching a “dangerous tipping point” moment for the sport. France’s laws allow rightsholders to demand tech companies engage in measures to prevent serious violations of their broadcasting rights.
When Google was instructed to participate in one such push last summer, it reportedly expressed an intention to comply while pointing out that the effort’s impact would likely be negligible. Worldwide, visits to unlicensed global video sites have risen 12% since 2019 despite attempts to slow their spread, according to anti-piracy analysis platform Muso. Unlicensed sites can profit from signing their own advertising deals or collecting valuable visitor data. Some services have also attempted to charge subscribers for access to private portals.
It remains unclear whether enforcement or another motivation triggered Monday’s announcement, as the Methstreams and Crackstreams owner also teased news of a return.
While many users of the websites publicly saluted the operator for the service they provided, it wasn’t long before commenters pivoted to discussing which remaining site offered the best way to continue watching unlicensed game streams.
The Association of Commercial Television together with ScreenVoice wish you a peaceful holiday season with the ones you love most and a fabulous year 2025.
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