Lenka Hrivnáková, Author at The Association of Commercial Television

JOINT CALL OF CREATIVE & CULTURAL INDUSTRIES

Joint call to ensure that creative & cultural industries’ content is more widely accounted for when designing policies and programmes within a dedicated Directorate in DG CNECT:

We are writing to you on behalf of a coalition bringing together Europe’s leading media, publishing, cultural and creative organisations and associations.

Digital policy affects the competitiveness of our sectors. With important discussions on the table including media viability, combating misinformation, artificial intelligence, protection of intellectual property and the behavior of online platforms towards our sectors it is vital that our entities’ perspective is properly considered.

During the 2019-2024 Commission, DG CNECT has been at the centre of policy-development to help make Europe fit for the digital age. The Media Policy Directorate (in charge of effective and coherent implementation of the EU media acquis, including the EMFA, AVMSD and copyright instruments), has played an important role in this context. Being part of DG CNECT has helped ensure a cohesive approach with synergies between different workstreams (for example: AI, platforms policy, future networks), all of which profoundly impact our sector.

It is essential that this joined up approach is maintained /continued in the new European Commission. Having a broad representation of all our sectors in DG CNECT allows these sectors to have an interlocutor in the key DG in charge of these crucial files. A dedicated and well-resourced Media/Cultural Industries directorate in DG CNECT, at the core of the European Commission’s policy-making activities is key to delivering the right outcomes for European creativity, diversity and competitiveness.

We also call upon DG CNECT to ensure that all creative content is taken into account when designing policies and programmes. We welcome structural continuity with increased representation as we prepare for the next mandate. This will be essential if we are to succeed with a coherent and effective regulatory framework that guarantees the sustainability of the sector.

We hope this Call will be heard and that the European Commission will take account of this as it deliberates its strategic choices.

This message is supported by the following trade associations and companies.

Abbro – Association of Bulgarian Broadcasters
ACT – Association of Commercial Television and Video on Demand Services in Europe
AER – Association of European Radios
AKTV – Czech Association of Commercial Televisions
Atresmedia
bTV
BTV
beIN SPORTS France
Bertelsmann SE & Co. KGaA
CANAL+ Group
CME – Central European Media Enterprises
Danske Medier
egta – international trade body of multiplatform TV and audio businesses
EMMA – European Magazine Media Association &
ENPA – European Newspaper Publishers’ Association
EPC – European Publishers Council
FEP – Federation of European Publishers
Liuks!
LNK
Lnk.lt
Markiza
MFE – MediaForEurope N.V.
News Media Association
NME – News Media Europe
NDP Nieuwsmedia
PopTV
ProSiebenSat.1 Media SE
ProTV
RELX
RTL Group
STM – International Association of Scientific, Technical and Medical Publishers
TV Nova
Uutis-Median Liitto
United Media
VAUNET

Copy to:

Cabinet of EC President Ursula von der Leyen
Cabinet of EC Commissioner Thierry Breton
Cabinet of EC Vice President Věra Jourová
Office of EC DG CNECT Dir. Gen. Roberto Viola

Source: acte.be

MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?

The year 2023 was the first full year in which anti-video measures were no longer in place. People didn’t feel as much need to spend as much time with media as they did in covidu, on the other hand, advertisers’ uncertainty was unblocked. We summarise how the different media and media types stood in our infographic.

The media types with the highest monthly engagement in the Czech Republic remain internet and TV. Their monthly reach exceeds more than 8 million of the population. However, other media, i.e. radio and print media, are still above 7 million people in monthly reach. This is evident from the data of the audience surveys of these media for 2023 or the second half of 2023.

However, compared to 2022, the reach of each media type, with the exception of the internet, declined slightly last year. However, for all media, including the internet, time spent with media decreased last year. This can be attributed to a return to “normal” after the covid pandemic subsided. This is also evident in the decline in the viewership of news media such as CT24, news websites and public service radio stations, which, on the other hand, had strengthened during the covid period.

On the other hand, the retreat of the covide was reflected in the revival of the advertising market, whose monitored advertising investment in each month of 2023 exceeded the previous year.

More detailed information on the position of media types in 2023, as well as the most watched media, can be found in the infographic below, or downloadable in the attached pdf document.

Download: Media 2023

Source: mediaguru.cz

A QUARTER OF SCANDINAVIA COMMITS TV PIRACY

Optimistic reports of ever-increasing numbers of new subscribers in the country are likely to be greatly distorted, believes Erika Luszicsa of Axocom.

Television piracy does not avoid richer, or let’s say more developed, countries. Swedish company Mediavision has come up with a surprising survey. It brings rather unflattering data that a quarter of the respondents in the Nordic countries commit TV piracy. In the survey, 25% of respondents aged 15 to 74 admitted to having downloaded or illegally streamed a movie, TV series or live sports broadcast at least once in the last month. In concrete numbers, this means that five million users committed piracy in one month.

The survey also reports that the number of households using illegal TV services has increased by 16 percent year-on-year. This is a total of 1.3 million households that “pay” for access to hundreds of TV services and streaming platforms.

“Piracy is a problem in the Nordic countries. Financial pressure on households combined with across-the-board price increases for legal alternatives are behind its growth,” commented Natalia Borelius from Mediavision on the results.

What does this report mean for the Czech Republic? It is safe to say that the often published optimistic reports of ever increasing numbers of new subscribers in the country are likely to be highly cartoonish. On the other hand, those who have illegal access to these services are likely to be far greater in number. However, our survey last year revealed that 60% of users of streaming services share their passwords with work colleagues and friends.

Source: mediaguru.cz

DIGIMEDIA ON THE FUNDING OF ČT AND ČRO OR TERESTRICE AND PAY TV

This year’s Digimedia conference will focus on public service media funding, terrestrial broadcasting and pay TV, and digital networks for commercial radio.

Not only for TV or radio receivers, but also for internet connections, there should be a new TV and radio fee. At least if Parliament approves the government’s amendment to the law on licence fees, which, in addition to increasing the fees and indexing them to inflation, also introduces a new definition of a licence holder. The draft amendment will be one of the topics of the 19th annual Digimedia 2024 professional conference, which will take place on Thursday 13 June at the Congress Hall of Česká televize in Prague’s Kavčí Hory district.

The debate will be attended by the directors general of Czech Television Jan Souček and Czech Radio René Zavoral, the European Broadcasting Union’s (EBU) director of regulatory and legal affairs Richard Burnley, the president of the Association of Commercial Television Klára Brachtlová, the director general of FTV Prima Marek Singer and the director general of Óčko Štěpán Wolde.

There will also be a discussion about the development of terrestrial television broadcasting and how it competes with pay TV. The panel will include Marek Ebert (ČTÚ), Jiří Grund (APMS), Miloš Mastník (České Radiokomunikace), Petr Míl (FTV Prima), Nikola Chrenčíková Pařízková (Digital Broadcasting), Michaela Suráková (Atmedia), Josef Uher (TV Nova) and Petr Vítek (MIT).

The topic will also be artificial intelligence, which will be discussed by Marek Doležel (Česká televize), Petr Mrzena (Česká televize), Martin Mužík (Newton Media), Petr Očko (MIT), Lucie Oravčíková (TV Nova), Martina Poliaková (Český rohlas), Marcel Procházka (České Radiokomunikace), Josef Šlerka (UISK FF UK) Jakub Unger (Seznam.cz) and Tomáš Večeřa (FTV Prima).

The discussion will also cover digital networks for commercial radio. The speakers will be Jacqueline Bierhorst (WorldDAB), Jiří Duchač (Czech Telecommunications Office), Pavel Hájek (Fiera touch), Jiří Hrabák (APSV), Václav Ježek (RTIcz), Jan John (Play.CZ), Jakub Juhas (Broadcast Services), Marcel Procházka (České Radiokomunikace), Miroslav Pýcha (Joe Media) and Karel Zýka (Český rozhlas).

More information about the Digimedia 2024 conference, program and registration can be found here.

Source: mediaguru.cz

CZECH TV GREW SIGNIFICANTLY IN MAY, DRAWING VIEWERS AWAY FROM COMMERCIAL TV

The Czech hockey team’s ride to the finals helped CT Sport to significantly increase its share of viewership, which also earned the Czech TV stations’ overall share in May. This was felt especially by the strongest commercial TV stations.

Thanks to the hockey World Cup and the golden success of Czech hockey players, the share of Czech TV stations increased significantly year-on-year in May. As a result, CT stations became the most watched in all major audience groups in both daytime and prime time.

The aggregate share of CT stations in the universal 15+ audience group reached 34.57% in May, up four percentage points from last May. In prime time, it reached 36.78%, up 7.4 percentage points. As most of the Czech national team matches were played in the evening, the increase in prime-time is even more noticeable. It is most pronounced in the younger audience group 15-54, which is targeted by the Nova group. This is the group that felt the hockey championship the most. CT has improved its prime-time performance in 15-54 by almost 11 percentage points year-on-year.

In addition to the Czech TV stations, Atmedia’s representation improved year-on-year in May, continuing to increase its share.

Share of TV groups, full day, May 2024

Source: ATO-Nielsen, TV Live+TS0-3 as of 4 June 2024

Share of TV groups, prime-time, May 2024

Source: ATO-Nielsen, TV Live+TS0-3 as of 4 June 2024, prime-time = 19:00-23:00

CT Sport’s Jumper of the Month

The sports channel CT Sport recorded a share of 11.59% in May, improving by 5.5 percentage points year-on-year (valid for 15+). This was clearly the highest increase of all domestic channels. The thematic stations Prima Krimi, Prima Love, Nova Action and Nova Lady continued to increase their share slightly in May.

May’s show was the hockey final

The most watched programme in May was the hockey final between Switzerland and the Czech Republic, which was watched by an average of 3.3 million viewers (15+) on TV alone. The other top programmes also attracted attention – the USA-Czech Republic quarter-final was number two (2.2 million) and the Sweden-Czech Republic semi-final was number three (1.98 million).

Source: mediaguru.cz

LIVERPOOL MAN SENTENCED IN ILLEGAL FIRESTICK OPERATION

A 41-year-old man from Liverpool has been given a two-year suspended sentence after pleading guilty to charges of promoting and selling unlicensed access to premium movies and sport.

Kevin James O’Donnell’s activities were discovered following an investigation by anti-piracy organisation FACT and Merseyside Police Cyber Crime Unit.

The investigation commenced in July 2022 after FACT uncovered that O’Donnell was actively promoting an illegal IPTV subscription service on Facebook. Operating under the alias ‘Kevo James’, his account boasted over 3,600 members and was used as a platform to sell modified Firesticks. The devices has been configured to provide unauthorised access to movie and sport undermining the commercial interests of rights holders Sky and TNT Sports.

It is estimated that O’Donnell made over £130,000 defrauding content owners of over half a million pounds.

Kieron Sharp, CEO of FACT, said: “We are immensely grateful for the diligent work carried out by Merseyside Police Cyber Crime Unit. Their collaboration with FACT has been instrumental in holding O’Donnell accountable for his actions. This case highlights the importance of protecting legitimate providers as well as the significant impact that coordinated law enforcement efforts can have on combating digital piracy.

The message is very clear: if you sell a device that provides access to content that is not licensed to you or owned by you, you could face criminal investigation, prosecution, and possible conviction.”

Detective Inspector Steve Frame added: “We have been working closely with FACT to ensure that O’Donnell is made to answer for his actions, and this was a great example of how police and industry experts can come together to tackle this type of criminality. The investigation found that O’Donnell had made a significant amount of money from selling these illegally adapted firesticks and had done so over a number of years through Facebook and WhatsApp.

Modifications to Firesticks are an increasing threat from the pirates that have resulted in a number of prosecutions.

In March, one person was arrested, and 10 others were interviewed under caution in an investigation into the piracy of Premier League matches.

Source: broadbandtvnews.com

THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA

In June, the government will be submitted a bill to increase TV fees. “They should not be increased before the state says what kind of public service it expects,” says Pavel Kubina, Director for Media Law Issues at Prima Group.

Last autumn, the Ministry of Culture announced that it wanted to increase television and radio fees. At the same time, it wanted to expand the range of payers. The entire private media sector vociferously opposed the first version of the amendment. The Ministry then invited representatives of commercial media to join working groups to discuss the law with them.

After half a year, a second version was prepared, and it is described in detail in this article. According to the second version, the public service is to be specified in a special memorandum concluded between Česká televize (Czech Television), Český rozhlas (Czech Radio) and the Ministry. At the same time, the law will restrict the broadcasting of sponsorship messages on Czech Television. The amendment is expected to be approved by the government in June, passed to the Chamber of Deputies in July, and come into force at the beginning of 2025.

Pavel Kubina, Director for Media Law Issues at the Prima Group, points out that there are still many gaps in the amendment.

How do you assess the current wording of the major media amendment compared to the autumn version?

Compared to the autumn, there are some partial improvements in the proposal. But the basic problem has not disappeared: the ministry is building a house from the roof down. European state aid law clearly obliges Member States to make the definition of a public service as precise as possible. This is not the case with the amendment where the Ministry refused to modify the current elastic and unspecific clauses defining public service in the Czech Television and Czech Radio Acts. The Ministry has admitted that a memorandum will be adopted, but this will not see the light of day until six months after the fees have been increased. This seems to us to be very illogical. First, the fees are increased and then it is established what a public service is. That does not make sense.

The law probably cannot be completely specific by its nature, it always just sets boundaries. Isn’t a memorandum an elegant solution?

In terms of state aid, this is also a legal problem. If the European Commission were to investigate it, it would not be able to say whether the money would be spent on a public service or something else. We have proposed that what the law can bear should be in the law and the rest should be in the binding rules for the performance of the public service. We wanted the binding rules to be approved by the Chamber of Deputies, just as the Code of Conduct of Czech Television is approved. In some respects, the Minister’s proposal is similar. We agree that a more detailed definition of the public service should be in another document, not in a law. However, we disagree with the Ministry on whether what is in the law today is sufficient. We think that something should be added and that the existing sections defining the public service simply have to be adjusted.

When introducing the amendment, the Minister of Culture said that the existing 1991 definition was still sufficient. In what way do you think it is ‘elastic’?

I will give you two examples. The law sets out what the main public service tasks are in the field of television or radio broadcasting. However, the list of the tasks is preceded by the phrase ‘in particular’. This implies that there are some other tasks, both major and minor, but nobody knows which they are. So, it is not clear what activities of Czech Television or Czech Radio are included in a public service. That is the problem. Another such problem is multimedia content. Both institutions can create multimedia content according to their laws. In Europe, it is usual that there is some kind of specification of what television and radio can do as public services and what they may not do. There is nothing in our law about that, just all multimedia content.

Is it supposed to be in the law? As far as I know, in neighbouring Germany it is regulated by an interstate treaty, for example, restricting sports content on the internet.

In practice, however, the treaty acts like a law in Germany. I think there is even a negative list in the annex of what the civil service must not do. We feel that in our country, Sections 2, 3, and 3a of the Czech Television Act need to be improved. In our view, the current wording does not stand up in the light of European law, and we and the Ministry have different opinions on this. We agree on the existence of another document to be adopted for five years that would specify in more detail what the public service should do. We still have some problems with the way the memorandum is to be drafted, whether it will be binding on Czech Television and Czech Radio at all, and how its final content is to be linked to the level of the fee.

Let me remind you that the draft memorandum is to be drawn up by the CEO of Czech Television or Czech Radio, then approved by the respective Councils and signed by the Minister of Culture. The ministry is making it clear that the state does not want to have any say in the content. Why is this wrong?

It is exactly the opposite of how it should be. It is the task of each state to actively define what it wants as a public service, and what it demands. The ministry cannot sit back and pretend that the actors can sort it out among themselves. That is the state’s task. It is the guarantor of media legislation and creates state demand. It has to say what we want as a public service in the Czech Republic. As a result of the construction that has been proposed by the Ministry, the fees are independent of the memorandum. Moreover, it is not at all certain that the memorandum will come into being.

Is there no enforcement instrument in the amendment for the memorandum to be adopted?

What happens if the CEO of Czech Television does not sign it, or if the Minister of Culture does not sign it, or if the Council does not approve it? There will be no memorandum. So, what is all the fuss for then? The requirement under European law to define the public service as precisely as possible exists so that commercial media have an idea of what a public service will be and can plan accordingly. We wanted the law to at least enshrine the right of media associations to be present at the negotiation of the memorandum, and the Deputy Minister of Culture, Michal Šašek, has been positive about this, so we hope that this will be reflected in the final text of the draft amendment.

If the fee provisions are delayed until after the memorandum is approved, would that be more feasible for you?

Definitely. We do not think that there should be an increase in fees before the memorandum. And the fees should reflect what will be in the memorandum. It must first be clear what the public service is, and then it should be decided what the necessary budget for the service is.

Commercial media were concerned in the autumn that the fee increase would upset the market balance. The ministry says that the redrafted amendment will bring Czech Television about CZK 865 million, plus it will remain exempt from VAT deduction. What do you think about these provisions?

We have never seen the calculation, so we do not know how the Ministry arrived at these figures. The method of calculation has never been made clear to us. In our internal calculations, the amounts were much higher. It would have been right for the Ministry to put its calculation somewhere on display and subject it to public debate.

In addition to fee income, the amendment also addresses income from commercial communications. It leaves advertising as it was, but limits sponsorship to a maximum of 260 hours per year. Has this alleviated your concerns?

Although the amendment provides for a limitation of the overall scope of sponsorship messages on Czech Television programmes (which does not necessarily imply a change in revenue), it does not in any way regulate the transfer of the volume of sponsorship messages between individual programmes. We, therefore, propose that a maximum limit be set for sponsorship on individual programmes.

You have also commented on commercial communications on the internet. If I understand the Ministry’s representatives correctly, they will restrict them so that nothing can be included in programmes produced for the internet, and archived programmes can only keep what cannot be separated from them, such as product placement. What is your position on this new regulation?

It is difficult to answer because the Ministry has declared what you say, but the final text it has produced is different. It says that there should be no limit at all on commercial communications in on-demand audiovisual media services, whether on the internet or apps. It would give Czech Television a free hand to put anything on on-demand services, not only product placement or sponsorship but also advertising specifically on these services. We hope that the Ministry will correct this in the amendment. We have the idea that on-demand services could include product placement in shows that have been on television or production sponsorship announcements, but no advertising.

But the ministry has repeatedly assured that it does not want to distort the market. It only seeks to ensure sustainable funding and a new public service model. Do you still see anything there that threatens the commercial sector?

We find this sequence of considerations dangerous, money first and then thinking about what the public service should produce. As it is now, the public service media are a self-defining machine. And unfortunately, that is to continue under the Minister’s proposal.

So should the public service definition go, for example, in the direction of not being allowed to broadcast certain types of sporting events or entertainment?

Yes, or setting a limit for such events. What we want is for the principle of complementarity to what commercial stations produce to be enacted in some way. That is the very purpose of the public service: to plug the gaps that the market will not cover and to serve those audience segments for which there is insufficient supply elsewhere. I am not saying this is the only purpose, but the primary one. And it should be included in the memorandum in some form.

I have read a number of foreign memoranda and laws. They differ in parts, but it repeatedly appears in the definitions that public service should be universal and address the entire spectrum of the population regardless of age, education, or other parameters. If it is supposed to reach the whole society that pays for it, can anything be cut off from it?

There is no requirement in international or EU law for a public service to be universal. I do not dispute that it could be so in the Czech Republic, but it is not a legal obligation. Each state has the right to define what it considers to be a public service as it wishes. Universally or not.

I don’t know any state not treating public service universally.

Even if the state conceives of a public service in universal terms, this does not mean that it cannot set priorities or, on the contrary, limits on something within its framework. It is simply up to the state to decide. There are even states that do not have a public service broadcaster at all. But I would like to stress that we have always been and still are in favour of a dual system. We are in favour of public service media being strong. The problem starts when support for them should be boundless and should not take into account the rest of the media ecosystem. We don’t want any systemic change, just what we are entitled to, which is the most “accurate” definition of public service.

The amendment does not directly specify what the memorandum should look like and what it should contain. What should it contain to keep the dual system fair in the eyes of commercial entities?

We have drafted our proposal for binding rules for the performance of public service, which we have sent to the Ministry and Czech Television. For example, we proposed that there should be a minimum proportion of the total broadcasting time that Czech Television would devote to topics and genres taking into account the needs and interests of small target groups. Or that regional news would be given a percentage of the airtime of the main news programmes. Or that, except for the Olympic Games, Czech Television should not compete with private TV stations for the rights to commercial sports competitions.

TV Prima’s draft proposal for binding public service rules (PDF)

Did you take inspiration from abroad?

There were a few models from the EU, but it was more of a loose inspiration. Our proposal responds to the situation in the Czech media market.

You mentioned the European rules on state aid. Is it possible to say in simple terms how the media amendment can be controversial from this point of view?

First, the margin of increase over the current level is substantial. This in itself may determine whether an obligation to notify the European Commission arises. Then there are other circumstances that may trigger the obligation even if the threshold is not exceeded. Someone should deal with this honestly so that this problem does not arise.

What would you say about funding a public service with an across-the-board fee or a share of the taxes collected?

In some countries, they have a flat fee or a certain share of the taxes collected, but there are commissions that assess the public service and the current market situation and say how much money the public service media should get from the funds collected. That may correct the flat rate a little bit.

Source: lupa.cz

MEDIA CLUB GETS CLOSER TO SPORT THANKS TO THE INCLUSION OF CANAL+

Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.

Since the beginning of May, Representation Media Club’s advertising space has expanded to include Canal+ content in video advertising. The video ad appears on the back of Canal+ Sport TV shows with coverage of the English Premier League, WTA, World Padel Tour, Rugby League Top 14 and Canal+ Action shows. According to Petr Hatlapatka, commercial director of the Media Club’s online division, Canal+ brings sports content that was previously missing from the agency’s offering, as well as quality impressions. “In the last year to year-and-a-half, we’ve seen advertisers place more and more emphasis on the quality of the environment they associate with in video advertising,” he says. In the interview, he also describes how Media Club plans to continue to increase its capacity in video advertising.

Media Club recently announced the addition of Canal+ to its portfolio of represented online projects. In what ways have you incorporated Canal+ into sales?

We have included Canal+ content in our entire video advertising package since the beginning of May and are now waiting for the first monthly numbers. Depending on performance, we will then include Canal+ in individual offers. Canal+ has primarily sports content, exclusively broadcasting the English Premier League, and it’s also the first time for us that Media Club is getting into sports. We consider it to be premium content, so we plan to include it in individual offers for those clients who want to connect with this type of content. Plus, we see that it’s long-form content that people sit and watch and the ads don’t skip. Media Club’s inventory continues to improve as a result.

What are your expectations in terms of the yield of Canal+ Sport? How many impressions can it achieve per month?

We are waiting for the first results and have only implemented the first part so far. We will deploy the next part of the ad space with video advertising gradually, so the ramp-up of the whole inventory will be gradual. In addition to Canal+ Sport, we are also integrating Canal+ Action cinema. For us, the main thing is that we are expanding the video advertising space and also improving its quality. We can see from the reactions of clients and media agencies that the quality of the video advertising environment has been addressed more intensively in the last year or year and a half.

Turning to Canal+ Sport, what options do clients have when buying video advertising?

The options are the same as for our other video channels, so you can buy advertising for standard positions. These are standard pre-roll, midroll and post-roll. Right now, primarily on Canal+ Sport inventory we sell pre-roll, but in general it’s more about selling the whole package rather than individual formats or positions.

So by when will the space on Canal+ stations be fully integrated into the Media Club offering? Can you make the autumn season?

Yes, we estimate full deployment within two to three months. For autumn trading, every impression – and one of this quality at that – is important to us.

Not only does the inclusion of Canal+ broaden your focus to include sports content, but it is another offering from a streaming service operator alongside your home online on-demand service Prima+. Is it realistic that another similar service will appear in Media Club’s portfolio?

We are certainly interested in such a possibility to expand our portfolio and we are looking around the market. We are in talks with other online service providers, but we are not at a stage where we can say that a deal will happen.

However, we are pushing a lot for the implementation of videoinvetory with IPTV operators, so we can expand its offer. We already have a deal with BetterTV from earlier and we have recently completed an implementation with SledováníTV, which is a mid-sized IPTV operator. As a result, we have seen a significant increase in online inventory in the last month as the operator has completed implementations on set-top boxes and smart TVs. This has expanded the possibilities of video advertising engagement that were previously only on PCs, laptops and mobiles. These devices are still critical for video advertising, but viewership of video content via smart TVs is increasing, so this is an important step for us. Unfortunately, we can’t influence or speed up the implementation from our side, that’s up to the operators. Our advertising system has one standard that is applied to all devices.

We are pushing for the implementation of video adverts by IPTV operators, so we can expand its offer.

The first quarter is already closed. How do you assess the video advertising business in the first three months of this year compared to last year?

We were significantly better than last year in the first quarter this year. But it’s the result of several things, it’s not just one factor. The comparison is also affected by our acquisition of Impression Media, which boosts the result. For several months after the acquisition, we have been aligning formats and creating new advertising products, which we have offered since the new year. But even if we add up the money for Media Club and Impression Media separately, the result is also significantly higher than last year.

Which means double-digit growth?

Yes, it does.

And to what do you attribute this?

With the acquisition, we moved up to second place in NetMonitor’s total traffic data in the first quarter, just behind Seznam.cz. At the same time, we’ve been growing our sales teams since last summer, and our expanded advertising capabilities have helped us communicate towards our clients. The acquisition has also increased the reach of our packages. Even so, we have occasionally run into inventory opportunities where demand has exceeded our capacity, not only in video advertising but also in display advertising. But it was the acquisition of Impression Media that helped us increase our space in display advertising.

The capacity you have increased through acquisitions, will you now sell out the entire capacity?

It varies, but for example, for a package that targets the car segment and which includes 5 to 6 sites, we struggle with selling out. Therefore, clients who want to advertise on the most sold formats are advised that they need to book in advance. However, it’s not that we are completely sold out on the entire package. For example, the female segment has significantly more advertising space.

Assume that video advertising is a supporting part of your overall online advertising sales.

Video advertising makes up about 60% of total sales.

And do you see video advertising’s share of total sales continuing to increase?

Not anymore, it’s more likely to decrease, but that’s again a result of how our offering has profiled. Media Club has historically been strong in video advertising, but hasn’t had that kind of offering in display. The acquisition of Impression Media helped us especially in display. So budgets that we couldn’t have before are now opportunities for us to increase revenue. This will affect the overall revenue structure, where we expect to grow as a whole and we expect to see a higher percentage of revenue growth in display advertising. However, we will still stand out in the market as a player that has significantly more from video advertising compared to the rest of the market.

Budgets that we couldn’t have before are opportunities for us to increase revenue. This will affect the overall revenue structure.

Media Club has also incorporated electronic GRPs into TV ad sales. Where do you stand in terms of overall sales of GRP’s?

They are doing well, but we would need more inventory in video. Canal+ content can help us with that and we are trying to expand inventory. It is possible that we will add deals with other IPTV operators, as this is where we expect the biggest jumps in total inventory offered.

The question is whether they have the motivation to implement something like this…

But it brings them money. We share some of the revenue from video ad sales with operators, so it’s not like we’re not offering operators anything in return.

Do the GRPs you get from IPTV back-viewing count towards TV sales in terms of overall results?

These GRPs are loaded into TV numbers between 0-3 days from the time of airing, so media agencies can see in the Kite software how much fulfilment they have run off in the backhaul, called time shift.

And what is the average incremental hit rate of GRP campaigns in online to TV?

It’s around 5%. But it depends on what type of campaign it is and what kind of client it’s being run for. If the TV campaign is strong, the additional reach of onlin GRPs is less than 5% and vice versa.

Media Club has also been using artificial intelligence for campaign planning for some time now, and you also intend to reach viewers with real-time advertising on HbbTV. How exactly does this work?

We are still testing artificial intelligence in this case. The goal is to have the content tagged so that it can be targeted, so that we can show the ad to viewers at the right time, at what we call the ‘shoppable moment’. For example, it describes that a romantic scene is taking place in a given show, and this allows us to better position the ad according to the topic and insert it as close to the scene that is most relevant to the brand as possible. Plus, with AI, we can keep an eye not only on one scene in one episode, but also on similar scenes in other episodes. Yes, it’s still an add-on to campaigns, but we can move the brand as close as possible to the content it wants to connect with.

Is it mostly contextual targeting, or is it socio-demographic as well?

Both types of targeting can be combined. We draw sociodemographic data from ATO-Nielsen measurement and it’s the targeting that media agencies and clients are used to. The other thing is contextual targeting, which works similarly on the internet and we are extending it to TV screens in HbbTV broadcasts thanks to AI.

We are extending contextual targeting to TV screens in HbbTV broadcasts thanks to AI.

What about live deployment? When will you use AI for spot placement in video advertising?

We are just testing the tool, but we want to bring it to life soon. I can’t give a date yet.

So can it only be used in HbbTV broadcasts, not in linear?

The AI will tag all content in linear and onliner, but implementation is only possible in onliner for now, where different ads can be deployed on each TV according to affinity targeting by sociodemographics or context at the same time. Since more than half of the Czech population receives the TV signal via antenna, contextual targeting cannot be used on these screens. In the future, we expect that the possibilities of extending contextual targeting will be technologically possible for IPTV operators. But implementation may be challenging and complicated.

Towards the future, there is talk of new standards in DTT and a standard that should also allow for personalisation of advertising in linear broadcasting. Is this something that may come or is it more of a theoretical idea?

It is hard to say. We are watching the market evolve. Covid has helped IPTV develop faster, but that hasn’t affected the reach level of terrestrial broadcasting. Connected TV, in my opinion, is the closest to our IPTV operators. But in the UK, for example, TV reception works differently because terrestrial reception is less there and most TVs are connected to the internet. Czechs are used to having a terrestrial signal and I don’t think that will change fundamentally.

Half of the people have terrestrials and of the remaining half, some people use satellite. So IPTV is the primary source of reception for about 30-40% of the TV population, where CTV technology or ad personalisation can be used. Due to this situation, these advertising technologies can only be used on a smaller part of the TV population and this is not an ideal solution.

Petr Hatlapatka, Online Sales Director, Media Club

Petr has been Head of Online Sales at Media Club since July 2015. Before that, he worked for almost a year and a half as a sales consultant for Prima Online. Before joining Prima, he worked for more than four years as a group manager at Mladá fronta publishing house. He also gained experience for several years at Centrum Holdings.

Source: mediaguru.cz

HE DOWNLOADED 89,000 MOVIES, PEOPLE GAVE HIM 2.5 MILLION FOR IT! HE GOT PROBATION

A man (64) from Horní Bříza in the Pilsen region lost two and a half million crowns. He posted films on the internet, where people downloaded them. He received money for this. Yesterday, the Plzeň-North District Court sentenced him to four years’ probation.

It all started in 2014. Stanislav Řežábek was taking care of his sick mother, so he stopped going to work. When she died, he stopped working and started downloading films on the internet. “In eight years, there were 89,000 of them,” said prosecutor Marie Čechová. Řežábek then posted the works on servers from which people downloaded them. For each download, he received money from the companies that owned the servers. In total, he earned CZK 2.5 million. He had an average of CZK 24,500 a month, so he spent the money a long time ago.

He confessed to everything before the criminal chamber. “I’m sorry. If I knew I was doing something wrong, I wouldn’t have done it,” he confessed.

After the four-year probation was handed down, Řežábek was relieved and showed that he was satisfied. He accepted the sentence immediately. The prosecutor also did not appeal, so the sentence is final.

“The mitigating circumstances for him were that he had no criminal record, he pleaded guilty, he admitted the crime. He stopped committing it 2.5 years ago and has been leading an orderly life ever since. He was aggravated by the fact that he had committed a large-scale crime and had been doing it for a long time,” said Radek Vydra, president of the chamber. The court punished Řežábek for violating copyright, copyright-related rights and database rights.

Řežábek left the courtroom satisfied. He does not even have to pay the CZK 96 million that the injured companies demanded from him. The court referred their claims to the civil proceedings. Řežábek did not even receive the fine that the prosecutor had asked for in her closing argument.

“The court considers that the money is unenforceable against the defendant,” Vydra said. Řežábek receives a pension of CZK 14 500, pays more than CZK 3 000 for his flat, is facing foreclosures and, as he claims, is short of CZK 2 000 every month. “At the end of the month I always have to go on a diet to lose weight,” Řežábek said.

Source : blesk.cz

FOREIGN APPROACH TO COPYRIGHT INFRINGEMENT BY CHILDREN

The situation of copyright infringement by children abroad is very similar to the Czech Republic. A significant portion of the public here is not aware of the benefits that the protection of copyright and related rights brings to culture and the economy. Ironically, piracy is thus often regarded as acceptable behaviour on the grounds that if it is widespread, it cannot be illegal. And this parents’ misconception is unfortunately being adopted by their children.

Different countries have taken different approaches to the fight against illegal sharing of copyright works. But there is one thing they agree on. Education is essential for children and young people. This is the only way to raise a new generation that is well aware of the harm caused by pirate downloading and sharing, that is willing to comply with the law, and that will pass these attitudes on to their children. How do different countries approach the education of children and young people?

Greece

In 2014, the Hellenic Copyright Organisation (HCO) developed an educational programme for schools in cooperation with a working group of educators. In the same year, HCO organised a series of seminars to promote the programme, targeting both the regional officials in charge of the schools and the teachers who can select and implement the educational programme in their classrooms.

Greek Copyright School

In 2015, HCO received a grant from the EUIPO to launch the “Greek Copyright School” programme, comprising five core activities:

Printing of information materials and their distribution to teachers and pupils.
Organisation and delivery of training courses and seminars in many Greek cities.
Development and design of websites categorised for individual target segments (primary school pupils, secondary school students, teachers, and parents).
Development of electronic educational games.
Creation of a short, animated film on the importance of protecting copyright and related rights.

The Greek Copyright School was an inspiration for other countries

The implementation of the “Greek Copyright School” was a great success not only in terms of the quality of the materials produced but also in terms of the warm response that teachers and students expressed during and after their personal participation in the programme. The programme has also received accolades abroad. It has been presented as a model in its field four times at EUIPO meetings and forums and once at a one-day conference organised by the World Intellectual Property Organisation (WIPO).

Copyrightschool.gr portal

The copyrightschool.gr website is divided into four sections according to the target segments for which the information is intended

primary school pupils
secondary school students
teachers
parents.

In the media library, all games, videos, infographics, guides, posters, FAQs, presentations, and other useful information are available in aggregate, regardless of the target segment. The news page provides an overview of the latest and planned events.

The sections for pupils, students, and teachers have an identical structure and their content always corresponds to the age of the users. The section for parents is in text form and aims to answer parents’ common questions on copyright and how to communicate this information to their children. Thanks to comic strips, quizzes, crosswords, games, and other interactive elements, the website is pleasant and lively and can effectively reach the target audience. A great example is an educational game based on the redesign of an octopus.

enjoylegal.gr portal

The enjoy legal portal was also initiated by the HCO. It aims to inform the Greek public about online platforms that legally offer copyrighted content. In other words, HCO collects and provides users with online platforms where they can legally watch or download movies, series, and sports events, listen to or download music, read online or download books, and access images and video games. The enjoy legal portal is a member of the agorateka network.

The agorateka portal was launched by the European Union Intellectual Property Office (EUIPO). It is a gateway to national portals providing quick and easy access to legal content offers – music, films and TV shows, e-books, video games, or sporting events. Currently, 24 countries participate in the agorateka project, comprising 107 platforms with links to more than 3,400 sites offering legal copyrighted content. In the Czech Republic, the project has been joined by portals such as FILMTORO, Pro-music Czech Republic and SROC Czech Republic.

Great Britain

Similar to the Czech Republic, stakeholders in England address the problem of cybercrime mainly through information portals.

Internet Matters

Internet Matters is a small non-profit organisation with a wide reach. It brings together a number of talented individuals who are committed to keeping children safe online and strive to help parents, caregivers, and educators stay up to date on the latest research and trends in digital safety.

The organisation has developed and operates a comprehensive portal offering guides and resources on safe internet. Advice is divided by age (0-5 years, 6-10 years, 11-13 years, 14+ years) as children’s online behaviour differs at different ages. And the risks to which different age groups are predominantly exposed also vary.

In addition to piracy, the organisation focuses on a range of other issues such as online hate, sexting, online grooming, fake news, screen time, inappropriate content, cyberbullying, online reputation, online pornography, self-harm, radicalisation, privacy, and identity theft.

In the section on piracy, there are statistics, risk descriptions, videos with parents’ opinions, children’s opinions to understand children’s perspectives and perceptions of the issue, links to articles related to the topic, “guides” focused on specific sub-issues (illegal downloads, viruses, etc.), safety tips and advice for parents on how to ensure safe access to content for their children and recommended additional sources of information.

The Industry Trust

Another organisation involved in addressing illegal downloading in the UK is The Industry Trust. This UK film, TV, and video consumer education organisation promotes the value of copyright and creativity. It aims to tackle the persistent problem of copyright infringement of films and TV programmes by inspiring viewers to appreciate great film moments and choose to watch films, TV programmes, and videos from legal sources.

It currently has more than 40 members, including distributors, cinemas, and online and offline retailers.

In collaboration with the film education charity Into Film, the organisation has developed educational material for teachers and pupils. This educational material is designed for pupils aged 7-14. It aims to highlight how to stay safe when accessing film and TV content online, while also introducing them to different types of malware and their effects, including webcam hacking, personal data leaks, and online blackmail. It calls on young people, parents, educators, social workers, law enforcement bodies, businesses, public officials, and the wider public to work together to create a better internet.

Germany

In Germany, the state media office Mediaanstalt NRW has developed an internet awareness PDF for parents. The rather comprehensive material covers various topics on child protection on the internet and is a practical and useful guide for parents of children of different ages.

Another work focusing on the topic of a safe internet is the publication Nicht alles, was geht, ist auch erlaubt. This booklet, which could be translated into English as Not everything that is possible is also allowed, provides internet users with the most important information on copyright and personality rights and the associated liability risks. In 2015, the brochure was expanded to include the topic of liability for illegal downloading by minors.

Verbrauchszentrale

Parents who are concerned about the penalties resulting from illegal downloading of content by their children are being targeted by the Verbrauchszentrale – the Federal Consumer Association. This organisation offers parents guidance in the form of best practice.

An essential piece of information for parents who are concerned about liability for their children’s illegal downloading on the internet is that they need to inform their children about the legal situation regarding copyright.

Parents in Germany who want to avoid liability must be able to prove in the event of a lawsuit that they have sufficiently informed their children about the prohibition on downloading and distributing copyrighted material. This means that they should note the date of such a conversation with the children as well as the content discussed. During a conversation about copyright infringement, parents should discuss all the dangers, prohibitions, and legal conditions in a child-friendly way and establish appropriate rules of conduct.

However, the website also states that, depending on the developmental maturity of the child, such a discussion makes sense from the age of 12 at the latest, while in theory both parents and children can be held responsible at a younger age.

Conclusion

All EU countries face the same problem of a lack of awareness of copyright and illegal downloading and sharing of content. Each country approaches the problem in its own way and focuses on different areas for solutions. The Greek model, with its Greek Copyright School, shows the importance of creating a structured and attractive educational programme including printed materials, seminars, and interactive online tools, and combining different forms and approaches to make education effective and fun for all ages. Britain can inspire with its emphasis on collaboration with non-profit organisations and the use of multimedia resources. The German model, with its emphasis on parental responsibility and prevention through informed conversations, may in turn encourage other countries to develop specific information campaigns for parents.

It is therefore extremely important for countries to inspire each other and share best practices. It is also important to exchange experiences and materials that can be adapted to the specific needs of each country. The use of effective elements from individual countries and the integration of best practices from abroad can also help establish an effective, sustainable educational programme in the Czech Republic, which will contribute to reducing the level of copyright infringement among children and young people.

SOURCES FOR WATCHING MOVIES AND TV SHOWS ONLINE LEGALLY AND FOR FREE

Gone are the days when people used to plan their time according to when their favourite movies or TV shows were on. Today’s hit is online viewing. There are many streaming services to choose from, with a huge range of films and TV series even in Czech, but they have one thing in common: they are paid. If we wanted to watch content without paying anything, do we even have any legal options?

Why legal? There are two main reasons. The first is ethical. It costs something to make a film, and if it’s a commercial project, it’s not fair to deprive the creators of income. The second is less altruistic – safety. Illegal platforms are at best on the edge of the law, often beyond the edge, and are at risk of malware attacks. So what options do we have if we limit ourselves to our Czech pond?

TV stations

Television stations that we can tune into on regular broadcasts offer access to live streaming over the internet. In addition, we can access at least some of the content in the archive of varying lengths for free. These are typically the creation of the station in question, so they are not restricted by licensing conditions.

TV Nova

TV Nova offers access to live broadcasts only for logged-in users. However, the account is free. However, while watching, you may occasionally encounter a message about a missing internet broadcast permission. In addition to the live stream, you can also watch recordings of Nova shows such as Survivor or On the Hunt. You’ll need a paid Voyo account for ad-free viewing and access to episodes that haven’t aired yet.

Voyo; Source: svetandroida.cz

Voyo costs 159 CZK per month, but offers a 7-day trial period. So if you happen to want to enjoy watching to the fullest and a week would be enough, there is this option.

Prima

Prima TV is not lagging behind the competition. The offer includes the possibility to watch both live broadcasts and shows from the archive. Both are subject to logging in. A free account will allow you to watch the live broadcast and the archive, both with commercials. Prima has an interesting subscription plan, where you can choose between a plan with half the amount of advertising or a more expensive one with no ads at all. In addition to this, they still vary in picture quality, from the free account in SD, through HD to FullHD.

prima+; Source: svetandroida.cz

iVysílání Czech Television

This is a big project of Czech Television. We can find a really large number of all possible genres to watch here. The shows are clearly divided into main categories, where we can find movies, series, documentaries, news… and each of them is further divided by genre (comedy, family, drama…). We can find here mainly shows produced by Czech Television, including real treasures in the form of films for memoirs, but not only those.

There are also foreign films, series and documentaries, but you should not delay watching them for too long, because they have a limited time for which they can be played. For some shows, we see a warning about the end of availability, or in the worst case, a message that the show cannot be played for licensing reasons.

Source: iVysílání

In addition to programmes from the archive, iVysílání allows you to watch live broadcasts of all Czech Television programmes.

Seznam TV

Seznam TV is a full-format television. It offers its own programmes, which it supplements with Czech and foreign content. There are films, series, cartoons, documentaries and news. Shows are broadcast by programme, but you can use the web environment to go back in time or if you watch Seznam TV on a regular device, you can use the HbbTV app (red button).

Zdroj: svetandroida.czStream.cz

Although, like Seznam TV, it is operated by Seznam, there are fundamental differences. While Seznam TV is more or less a mainstream broadcaster, Stream.cz specialises in original content created for an internet audience. Here you can find original Czech series, films, documentaries and other formats not normally available on broadcast TV.

Source: svetandroida.cz

YouTube

There is a wealth of content available on YouTube. Type in a relevant search phrase such as “free documentaries” and you’ll get a wide range of playlists. However, I have not been able to verify whether the videos are actually on YouTube legally (put there by the rights owners or at least agreed to by them) or whether they remain available according to the saying “where there is no prosecutor, there is no judge”. That is also why we do not provide any specific link. YouTube as such is available for free, but you cannot avoid advertisements. You can, however, purchase YouTube Premium, where, in addition to removing ads, you get YouTube Music and the app lets you play videos with the screen off. This is handy for music or podcasts.

Operators

All the big operators also offer TV packages and sometimes offer promotions. When it comes to long-term TV viewing, T-Mobile offers free Magenta TV in the basic version with its voice packages with unlimited data. You get 26 channels that you can watch on one device. You can activate Magenta TV in the My T-Mobile app as follows:

Magenta TV; Source: svetandroida.cz

After ordering, you will receive a username and password that you enter into the app. This is a really basic application, plus you get an error message when you try to access the archive.

O2 offers basic TV Blue with fixed internet, not a mobile tariff. Similar to T-Mobile, you get login credentials, you can share these between multiple devices, but only one will run at a time.

As you can see, the options are there, but you only ever get a limited range for free. The exception to this is Czech Television’s iBroadcast, but we actually pay for that with licence fees. Which service you choose, or whether you prefer one of the paid options, is up to you. But as always, we’d love it if you’d share your experiences in the comments.

Do you watch free movies or prefer paid services?

Source: svetandroida.cz

EU ELECTION COVERAGE KICKS OFF CHANGES AT TN LIVE

The news portal TN Live will become TV Nova’s main channel for broadcasting ahead of the European Parliament elections. At the same time, the portal itself will shift in content and come up with new programming.

The key pillar of the Nova Group’s pre-election coverage of the European Parliament elections will be the main debates on the TN Live web portal. They will take place on 17 May, 24 May, 31 May and 6 June. Each episode will be followed by articles on TN.cz and a report in Televizní noviny. They will be hosted by Martin Čermák and Háta Sassmannová, who is TV Nova’s permanent correspondent to the European Union. The debates will take place in the main building of TV Nova, will be broadcast live from 15:00 and will last 60 minutes.

“We will be inviting parties, movements or coalitions that average at least 3% of the vote in the electoral projections to the election coverage. We have informed the political parties and the public in advance about this key for the selection of guests. We are as transparent as possible,” says Kamil Houska, director of TV Nova’s newsroom.

Nova invites candidates to the debates based on surveys from Kantar, STEM, Stem/Mark, CVVM, Median, Ipsos and Data Collect published from 7 December 2023 to 30 April 2024.

At the same time, the TN Live portal will undergo a content transformation after three years of operation. Since May, the daily programme “Napřímo” has been included in the daily frequency, and the lifestyle magazine “Talk!” is also appearing more frequently. In June, the World Beyond Borders programme will be expanded and other new features on TN Live are expected to be added in the second half of the year.

We spoke to Kamil Houska, director of news at TV Nova, about the European Parliament elections and the plans for TN Live.

The TN Live website will be TV Nova’s main channel this year for broadcasting the debates leading up to the European Parliament elections, which fall on 7 and 8 June. The debates will not be part of TV Nova’s linear broadcast. Why?

It is because the European elections are different from the House of Commons elections or the presidential elections. From a TV point of view, what is interesting about the parliamentary elections is the clash of several party presidents. In the case of the euro elections, however, the attention is fragmented because there are no party presidents on the candidates’ lists, and then there are the candidates for European Commissioners. We have therefore decided to split the pre-election debates into a larger number of debates and to allow the parties to field a different candidate each time.

Nova has already published a key for inviting candidates to the debates. Is the one you will use for the European elections different from other election events?

We have had a mechanism in place for several years and we still follow it. We draw on several surveys from the major polling agencies each time and average all the published results of each party over a pre-determined period. On the basis of these, we calculate an average value that indicates whether or not they will cross the threshold for election. According to this key, we then invite representatives to the debates.

However, we also know that the situation on the political scene is changing and that several entities are hovering around the 2-3% threshold. Even sociologists admit that a few entities may approach the electability threshold. That is why we have decided that, in addition to the debates to which we are inviting representatives according to the clear key that I have described, we will also open up topics in Television Newspapers to which we will also record the views of the candidates of these smaller parties.

Given that you will be bringing the debates to the webcast, have you considered inviting representatives of all the parties to the debates? This is precisely to avoid possible criticism that participation in the debates is open only to certain entities…

It will never be possible to satisfy everyone, and we must set a limit, because we cannot invite everyone. Someone will always feel aggrieved that they did not get to participate in the debate. We publish our rules clearly and in the long term and do not change them. We go by a clear key and, unfortunately, there is no other parameter than the averages of opinion polls. Yes, we can also stick to the results of the last election, but that is, in my opinion, an even worse option, because in one election period the mood of society can vary quite a lot.

We are going by a clear key and, unfortunately, there is no other parameter than polling averages.

So the backbone of the Euro election coverage will be four debates spread over four weeks of an hour’s duration without a super-debate…

Yes. In addition, we will also include the highlights of each debate in the TV news. The superdebate makes sense in parliamentary or presidential elections because in these cases the roles of the debaters are clearly understood. In the case of the European elections, it differs in that someone is a candidate, someone is the leader of a candidate list, and someone is running for Commissioner. The European elections are the most difficult for us to explain to people that they are about them. Half of the people do not know or do not realise what the EU brings to them. The ambition of full-screen commercial television is to explain to people in a concise and clear way the basic things that are decided in Brussels.

To broadcast the election results, you are preparing the Our Europe programme, which will start on Monday 10 June instead of Breakfast five minutes before 6:00 and will last about three hours. This is a different style of presenting the results than in the parliamentary or presidential elections.

The Euro elections are atypical in that they wait until the last polling stations have closed. This is an advantage and a disadvantage at the same time – the disadvantage is that you cannot continuously count the results and report on how everyone is doing. The advantage, on the other hand, is that by the time we can report, the results for the Czech Republic will have been counted and we can tell the audience the result straight away. For this reason, there is no point in preparing an extraordinary continuous broadcast on Saturday, because we could just say that the elections are over. The results will be known on the night of Sunday to Monday, so we will offer a special three-hour broadcast on Monday morning to analyse them.

You are not planning a special magazine dedicated to the European elections in the linear TV Nova broadcast?

We have considered it, but we think it would be better to use our existing programmes and spread the topics evenly. They will appear in the programmes Televizní noviny, Střepiny or Za pět minut 12áct.

How important are the European elections for Nova in terms of news priorities? Is their importance growing?

It depends on your point of view. It is no secret that voters are not that interested in the Euro elections. But it is an important election for journalists and broadcasters because we want people to understand that by participating in the elections they can influence the running of the European Union. We often hear that people complain about the European Union, but if they can express their opinion in the elections, they will stay at home. That is why we want to focus on elections. We want to explain to the audience that many things are no longer decided at national level, but are decided at European level.

The European elections are the most difficult for us to explain to people that they concern them.

The debates on the occasion of the European Parliament elections are now one of the most visible projects of TN Live. But alongside that, you’re also expanding the coverage of some of your existing weekday shows – specifically, Straight Talk and Talk. What do you hope to get out of this?

We intend to modify the functioning of the TN Live portal. We see that traffic to the site is high when there are major events that can attract tens to hundreds of thousands of people. However, when nothing extraordinary happens, traffic logically drops. It turns out that programmes that are clearly defined work well, so that the audience knows what to associate with such a programme. Because in this case they often search for it retrospectively and do not necessarily watch it live. That’s the case with the show Straight – it has eight to 10 thousand viewers live and tens of thousands more watching it in the next 48 hours in additional viewing. The implication is that TN Live can work in a “podcast” way, so to speak, in the time not devoted to live coverage of important events. Therefore, we decided to create a plethora of shows exclusively for TN Live on a daily basis. Each show will have a regular place in the schedule. The show Straight will focus on 20-30 minute interviews with politicians every weekday. The Talk show is showbiz oriented. But we are also preparing other programmes. We also want to expand the distribution of content to other platforms and not just keep it on the TN Live website. (TN Live is also available on the HbbTV app and Voyo, ed.)

What other shows are you preparing for TN Live?

In addition to the aforementioned Straight and Talk shows, we are planning daily sports shows where we will focus on a different sport every day. The Nova Group holds a number of broadcasting rights to sports programmes, and we want to take advantage of this. We are also planning programmes on a weekly basis, for example a programme focusing on literature or also programmes targeting certain groups. For example, topics related to the police, the army or the fire brigade are quite varied and are of interest to a large group.

We want to expand the distribution of content to other platforms and not just keep it on the TN Live website. So we will involve YouTube and podcast platforms in the distribution.

A new feature of TV Nova’s journalistic programmes this year was the programme Na vaší strane, but after a month of broadcasting it has moved from Saturday evenings to Mondays at 22:30. What do you think of the change in airtime?

It turned out that the Thursday slot is more convenient than the weekend one. The show highlights injustices and for this reason the weekend time has not worked well for us, as viewers seem to have a harder time accepting shows that are less relaxing on the weekend. The move has helped and we are pleased with the results of the show. We are also getting a large number of tips each week from viewers on topics we can open up on the show. And we’re proud that we’ve already been able to help several people actually solve their difficult problems. That the show isn’t just about highlighting the problem, about warning other people, but that it can actually help those particular people.

We’ve had a similar experience of shifting to a different time slot with Weekend. We used to air Weekend on Tuesdays, and because it didn’t work as much at that time, we moved it to Weekend Breakfast, and last May we brought it back as a stand-alone show on Monday nights at 10:30. In this new time, it’s doing great numbers, with a share in excess of 23% and working better than before. But it’s also true that we’ve changed its programming, producer and it has new editors.

Source: mediaguru.cz