On February 2nd, MEPs expressed their support for the negotiating position proposed by the lead Committee IMCO thus giving the rapporteur a mandate to start the talks in trilogues. Despite welcomed amendments reinforcing the distinction between editorial content and advertising, the text presents important shortcomings for the media.
Watching illegal live content on TV was still widespread in Germany in 2022 and has increased in recent years, according to a new study consulting and research group Goldmedia compiled for industry association VAUNET.
In the context of the work of the European Data Protection Board (EDPB), national Data Protection Authorities (DPA) presented their positions concerning the practice of cookie banners.
Europe's population using illegal IPTV is increasing, costing the audiovisual sector billions of euros a year, a new report shows.
TVBEurope speaks to a number of vendors to find out how they are preparing for the price rises, and what impact they think it will have on the broadcast industry as a whole.
TV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, tv spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful? We'll break down the many reasons in this article.
Brands will continue to invest in advertising in the second half of the year, but warc expects a slowdown in 2023, expects WARC.
Can attention be both the “north star to effectiveness” but also “really not how advertising works”?
TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives.
Results of an exclusive egta survey confirm top management's expectations for the industry.
