Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.
This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups.
The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023.
Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles, ... Continue reading
eGrp campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.
Marek Singer has been the head of FTV Prima Group since 2008. but only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor - the Nova group - in terms of viewership. In certain viewer target groups, they even surpassed TV Nova in March.
Mediaguru shares a summary view of the development of individual media types in 2021, the second "covid" year.
The gross volume of advertising investment in the media was higher in the first nine months of this year than in the same period last year, according to the monitoring.
The volume of monitored advertising investment in the media for the first eight months of this year remains above last year's comparable period, Nielsen Admosphere data show.
How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found in this article.
It is expected that in the coming days, the government will submit the draft Amendment to the Copyright Act to the Chamber of Deputies. The Amendment to the Copyright Act promises to strengthen the rights of copyright holders and to improve the accessibility of copyrighted works.
Tomorrow night, viewers can get their first taste of what the alliance between Prima Group and American news station CNN entails. CNN Prima News will kick off its main programme before 7 p.m., followed by other programmes.
