The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and revenues from the sale of ad time.
In September, the Nova TV group recorded the highest audience shares in all critical audience groups.
Saturday's election telecasts on the three domestic television stations were watched by 3.3 million viewers over the age of 15.
Orlando Wood and Sir John Hegarty will offer their insight into why creativity is not a luxury, but a necessity for long-term brand success and business growth.
The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026. The Association of Television Organizations (ATO) is in the final preparation phase of the ReDAM project, which ... Continue reading
Policie Modrava once again confirmed its strong position in the summer lineup and became the most watched show of this year's holidays.
Nova group’s Programming Director, Silvia Majeská, believes that the autumn lineup is strong and will find its audience.
TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. The increase will not be as significant as last year.
Czech media associations and public service media presented a self-regulation decalogue reflecting the requirements of this European regulation
With this fall's programming lineup, Prima wants to move toward more aspirational content. According to Marek Singer, they want to surprise viewers a little.
Commercial broadcasters strengthened their position year-on-year, especially the Nova group.
TV viewing during the blackout: dramatic drop in affected areas offset by growth in other regions.



