The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025.
Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September.
The Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and ad on their site.
AKTV has partnered with GroupM CR and will cooperate on articles exploring television as an advertising medium and about the viewing behaviour of Czech audiences.
Following a recent settlement agreement with the operators of the Fastshare.cloud storage service, the Association of Commercial Television has managed to reach an agreement with the operators of eDisk and Sledujteto.
The Prima Group is preparing more news for the second half of autumn and is preparing other new things, says CEO Marek Singer.
Trends in the TV advertising market are not changing and advertisers must prepare for further increases in the price of advertising space.
Prima is adding automatically generated subtitles for deaf viewers to its shows on CNN Prima News using machine learning.
Prima concentrated its hobby-themed programmes around Sunday lunchtime. The band of programmes forms its important vertical, which it also exploits commercially.
TV Nova has equipped Nova Gold and Nova Lady programmes with the audio description function. It can be activated by Skylink customers and those who receive the DVB-T2 Multiplex 24 signal.
This overview from Kupi should give you a comprehensive picture of the most popular streaming services available in the Czech Republic
The proposal to increase the collection of Czech TV licence fees is facing opposition from private broadcasters.
