Czech Television stations remained the strongest in February in the universal 15+ group in all-day broadcasting. In prime time, the Nova group is still the leader. The Prima group grew the most year-on-year in prime-time in February.
Silvia Majeská, the programme director of Nova and Markíza, told in an interview what interests viewers in the Czech Republic and Slovakia and how she sees the future of Nova.
Marek Singer, CEO of Prima Group, evaluated the television market and its growth in the podcast První liga. According to him, last year was positive.
TV Nova's strategy is paid sports channels, free-to-air mode does not make economic sense for a sports station, says Didier Stoessel (CME) .
The research result show that primary schol students have insufficient awareness of what they can or cannot do online, or what behaviour is considered cybercrime.
The cultural associations representing a wide range of content creators welcome the Czech Republic's decision to support the text of the AI Act agreed in the difficult trialogue in December.
Read new TV Nova CEO Daniel Grunt interview published in the current issue of MAM 06/2024.
When TV Nova started broadcasting, its current programme director, Silvia Majeská, was only nine years old. In Slovakia, she had to wait two more years for the arrival of commercial television, but she already remembers the start of Markíza.
The first month of the new year brought the highest share of viewership to Czech Television stations, Prima reached the second place.
The programme pillars of the Prima Group's TV channels are well set and we will not change them, says new programme director Alex Ruzek.
The volume of ad GRPs delivered in the TV market also remained at a similar level in 2023 as a year earlier, monitoring data shows.
In the general viewer group over 15 years of age, Czech Television stations managed to maintain the highest share of the TV market last year. However, it was mainly commercial stations that showed growth. In 2023, Czech Television stations achieved the highest share of the TV market in the general audience group over 15 years ... Continue reading
