When TV Nova started broadcasting, its current programme director, Silvia Majeská, was only nine years old. In Slovakia, she had to wait two more years for the arrival of commercial television, but she already remembers the start of Markíza.
The first month of the new year brought the highest share of viewership to Czech Television stations, Prima reached the second place.
The programme pillars of the Prima Group's TV channels are well set and we will not change them, says new programme director Alex Ruzek.
The volume of ad GRPs delivered in the TV market also remained at a similar level in 2023 as a year earlier, monitoring data shows.
In the general viewer group over 15 years of age, Czech Television stations managed to maintain the highest share of the TV market last year. However, it was mainly commercial stations that showed growth. In 2023, Czech Television stations achieved the highest share of the TV market in the general audience group over 15 years ... Continue reading
🎄 Merry Christmas and all the best in the New Year wishes AKTV together with ScreenVoice.cz
The clear conclusion of the survey realized by the Chamber of Commerce is that all respondents have experience with illegal sharing of their works online and are trying to combat it, but the current options for copyright protection on the internet are ineffective and too costly and time-consuming.
The position of the three strongest TV groups is balanced in full-day viewership of 15+. CT is followed by Prima (28.06%) and Nova (27.86%).
The Czech Association of Commercial Televisions (AKTV) has won an important legal victory in the fight against piracy.
Despite the global crises and mixed expectations, the advertising market grew moderately in 2023 in all media types, says Vladimír Pořízek, FTV Prima group’s CCO. He also talks about how the warm autumn weather has affected the number of viewers in front of their screens or why tv stations have to increase the price of advertising.
Marek Singer, CEO of the Prima Group, commented on the increase in licence fees for Czech Television.
A joint TV spot has been produced by commercial broadcasters associated in the Association of Commercial Television on the occasion of World Television Day, which falls on 21 November.
