Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment.
The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.
The best time managers are mothers, laughs Silvia Majeská, mother of triplets and Programming Director of Nova and Markíza TV groups. What do the Czech viewers look like and what are they interested in? And what will Voyo focus on?
This year's Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at the O2 Universe in Prague. The Association of Commercial Television has partnered with the Effie Stage this year.
In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space.
The Prima group became the new TV number one in terms of share of viewership this September. It achieved the highest share in the universal 15+ group. Nova is the strongest in the 15-54 and 15-69 groups.
According to Klára Brachtová of AKTV, the proposed media amendment to provide more funding for the Czech Television and Czech Radio cannot be adopted without a discussion of the public service.
Commercial radio networks organised in the Association of Private Broadcasters (APSV) reject the draft of a major media amendment and consider it a threat to the dual media system.
Czech publishers represented in professional associations SPIR and UV demand an expert discussion on the financing of public media and their role alongside commercial media.
The commercial television groups Nova, Prima and Óčko show their displeasure with not being invited to discuss the proposal to increase the fees for ČT (Czech Television).
Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.
Based on decision of the Constitutional Court, Pelíšky and five other Czech films must disappear from the Ulož.to internet storage.
