Category: INTERVIEW

21. 11. 2024

In the second part of the interview for MediaGuru.cz, Josef Uher, technical director of the media group Nova, talks about trends in the development of television broadcasting and unfulfilled expectations with Ultra HD.

21. 10. 2024

CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.

10. 10. 2024

The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025.

9. 9. 2024

The Prima Group is preparing more news for the second half of autumn and is preparing other new things, says CEO Marek Singer.

2. 9. 2024

Trends in the TV advertising market are not changing and advertisers must prepare for further increases in the price of advertising space.

22. 7. 2024

Prima concentrated its hobby-themed programmes around Sunday lunchtime. The band of programmes forms its important vertical, which it also exploits commercially.

10. 7. 2024

The proposal to increase the collection of Czech TV licence fees is facing opposition from private broadcasters.

3. 6. 2024

Last autumn, the Ministry of Culture announced that it wanted to increase television and radio fees. Pavel Kubina of Prima commented on the issue.

27. 5. 2024

Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.

15. 5. 2024

Kamil Houska, director of news at TV Nova, spokes about the European Parliament elections and the plans for TN Live.

13. 5. 2024

Pavel Kubina spoke to MediaGuru about the commercial broadcasters' idea of changes in the placement of commercial messages on Czech TV.

27. 4. 2024

In an interview with iDnes, Klára Brachtlová, president of the Association of Commercial Television, revealed how joining the association helps TV stations and why commercial media opposed the amendment to the law that increases fees for Czech Television.