The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.
Is media a field in decline? Few will refute that as forcefully as Dušan Švalek. The man who already largely runs the operations of CME, the multinational group that operates the Czech Republic's most-watched commercial television and has huge plans for the Voyo video library.
In a crisis, people typically cut back on non-essentials like entertainment. But Nova TV, which resurrected the fading streaming video platform Voyo last year, is not complaining about declining interest. Voyo has already half a million users, and despite the crisis, their numbers continue to grow.
For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain.
Voyo, operated by Nova TV, has just reached 500,000 subscribers for the Czech Republic and Slovakia combined, and is estimated to be catching up with Netflix.
The video service launched on Wednesday last week and now it's time for a few questions about the implementation and other plans. The streaming service is the first one to come up with a so-called hybrid subscription offer.
CNN Prima News wants to use predictions of the election results in this year's presidential elections to provide viewers with determinative information before the competition. In an interview, CNN Prima News editor-in-chief Pavel Štrunc explains why this move is important for the Prima Group.
Daniel Grunt will be CEO of TV Nova from January. Here is an interview he gave for the print edition of Lupa 3.0
This year is likely to be another growth year for the country's biggest commercial broadcaster, but there are a number of uncertainties on the horizon: rising production costs for series, a looming recession and the unpredictable development of the war in Ukraine. What are the tasks, that will be Nova facing this year? Read interview with Jan Vlček, TV Nova CEO.
Media Club deploys artificial intelligence to optimise TV campaigns. This enables it to better tailor client campaigns to 25 defined target groups.
eGrp campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.
Marek Singer has been the head of FTV Prima Group since 2008. but only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor - the Nova group - in terms of viewership. In certain viewer target groups, they even surpassed TV Nova in March.
