Although the pandemic has affected the volume of TV advertising GRPs namely in spring, in total, TV delivered GRPs comparable to the previous year. The aggregate number of TV ad GRPs delivered by TV companies last year achieved a level nearly comparable to the previous year. Given the coronavirus pandemic, it is a good result. The number ... Continue reading
TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives.
Tomorrow night, viewers can get their first taste of what the alliance between Prima Group and American news station CNN entails. CNN Prima News will kick off its main programme before 7 p.m., followed by other programmes.
Roughly one in three Czechs watches a film or TV series that they download illegally on their days off.
TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing.
Television and radio broadcasters are planning collaboration on intersecting topics.
Results of an exclusive egta survey confirm top management's expectations for the industry.
As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit.
The Association of Commercial Television (AKTV) has completed the second year of its existence during the course of which it continued to develop its strategic marketing and legislative activities. The most remarkable activity of the past year was a marketing conference for TV advertisers and advertising agencies featuring a marketing super star, Australian professor Mark Ritson. ... Continue reading
Is it legal to download games, movies and music from the internet? Although the internet may seem like a place of freedom and anonymity, sometimes the opposite is true. In particular, beware of intellectual property infringement. Most of us know about netiquette and our digital identity but our digital footprint has other connotations. In the ... Continue reading
TV professionals around the world are celebrating World Television Day on 21 November to remind us that TV - as in Total Video - is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be shown by broadcasters on air and online across the globe.
Egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive. Two years of challenging negotiations have delivered some welcome flexibility in commercial communications which should contribute to a more competitive environment for European broadcasters. We are encouraged by the liberalisation of the ... Continue reading
