Film and TV piracy increased in 2022 compared with the previous year, according to a research of MUSO company.

Film and TV piracy increased in 2022 compared with the previous year, according to a research MUSO.

ScreenVoice TALKS, the autumn conference organised by the Association of Commercial Television on the occasion of World Television Day, focused on the topic of attention in advertising. Czech edition of the Track the Success research compared the effectiveness of advertising spots on television, BVOD and on the online platforms YouTube and Facebook.

TV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, tv spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful? We'll break down the many reasons in this article.

The volume of monitored advertising investment in the media for the first eight months of this year remains above last year's comparable period, Nielsen Admosphere data show.

Results of an exclusive egta survey confirm top management's expectations for the industry.