Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before.
Amendment to the Copyright Act introduces the “notice & stay down” principle for online content-sharing service providers.
Europe's population using illegal IPTV is increasing, costing the audiovisual sector billions of euros a year, a new report shows.
The management of CME and TV Nova announce significant changes in the organisational structure of both companies. These changes are intended to further support not only the rapid growth of the group as a whole, but also its digital transformation.
The Czech Television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category.
The autumn conference of AKTV will take place on 22th of November 2022 iand will be co-hosted by the Slovak ATVS. The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study.
Brands will continue to invest in advertising in the second half of the year, but warc expects a slowdown in 2023, expects WARC.
Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.
This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups.
The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023.
Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles, ... Continue reading
