Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.
This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups.
The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023.
Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles, ... Continue reading
Mediaguru shares a summary view of the development of individual media types in 2021, the second "covid" year.
The gross volume of advertising investment in the media was higher in the first nine months of this year than in the same period last year, according to the monitoring.
It is expected that in the coming days, the government will submit the draft Amendment to the Copyright Act to the Chamber of Deputies. The Amendment to the Copyright Act promises to strengthen the rights of copyright holders and to improve the accessibility of copyrighted works.
TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives.
Roughly one in three Czechs watches a film or TV series that they download illegally on their days off.
TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing.
As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit.
