ČT MAINTAINED ITS SHARE ABOVE 30% IN MARCH, NOVA STRENGTHENED
Czech Television continued to record a share above 30 percent in March this year. The deployment of the series Odznak Vysočina or the show Superlov helped to boost Nova's prime time channel.
The Czech Television stations remained the most watched domestic television group in the over-15 audience group in full-time broadcasting in March with a share of 30.22%. Prima group defended its position as the second strongest in this target group, while Nova group recorded the highest year-on-year growth among the strongest groups. This is according to the official ATO-Nielsen Admosphere audience measurement data.
The year-on-year increase for the Nova group was also reflected in the fact that it became the newly most watched TV group in prime time in the 15+ group. In addition, it remains number one in the 15-54 and 15-69 audience categories in both day and evening viewership.
The growth of the Nova group is driven by year-on-year share improvements, particularly for Nova Cinema, Nova Fun and Nova Gold in both day and evening, as well as an improvement in the prime-time position of the main Nova channel.
Among Czech Television's stations, the best performers year-on-year were CT2 and the sports channel CT Sport, which saw their share increase by 0.7 pp and 0.8 pp, respectively. The main channel CT1 also improved its position slightly. On the other hand, the year-on-year decline reflects the termination of the broadcasting of CT3 and the lower share of the news channel CT24, which was higher than usual in the same period last year due to the Russian aggression in Ukraine.
The growth of the Nova Group is mainly due to the year-on-year improvement in the shares of the Nova Cinema, Nova Fun and Nova Gold stations in both daytime and evening broadcasts, as well as the improved position of the main Nova channel in prime time.
Among Czech Television's stations, the best performers year-on-year were CT2 and the sports channel CT Sport, which saw their share increase by 0.7 pp and 0.8 pp, respectively. The main channel CT1 also improved its position slightly. On the other hand, the year-on-year decline reflects the termination of the broadcasting of CT3 and the lower share of the news channel CT24, which was higher than usual in the same period last year due to the Russian aggression in Ukraine.
CNN Prima News, the news channel, also had a slightly lower share this March than in the same month last year (this applies to all-day broadcasting, while in prime time it recorded a slight improvement). Among the Prima Group's channels, Prima Krimi continues to grow, already reaching a share of 4% (all-day, 15+). The Prima Max, Prima Zoom and Prima Star stations are also increasing their share, while the main Prima channel remained behind its result from last March.
Among the other stations, Atmedia and Television Seznam also increased their share year-on-year (to 1.5%, all day, 15+).
Source: mediaguru.cz
