CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME

Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three.

Czech Television stations remained the strongest TV group in all-day viewership in the over-15 category in March. Their share was 28.91%, down 1.3 percentage points year-on-year. The second group, Prima, came close, with its share in that audience group increasing by 0.5 percentage points year-on-year to 28.24%, according to official ATO-Nielsen data.

The Nova group was once again the strongest in prime time in March across all critical target groups. It also achieved the highest shares in all-day viewership in the 15-54 and 18-69 audience groups.

Of the top three, Prima was the only group to improve year-on-year in all prime-time audience categories and in all-day viewing in the universal 15+ group.

Atmedia's representation also continues to grow, approaching the 7% mark (6.8%) in the 18-69 audience group. And Television Seznam continues to increase its share year-on-year, almost reaching a 2% share in 15+ and 2.18% in 18-69, where it sells advertising.

Deatiled data and the most favourite TV shows of the month available here.

Source: mediaguru.cz