CZECH TELEVISION WAS THE STRONGEST IN FEBRUARY, TV NOVA LEADER IN PRIME TIME.

Czech Television stations remained the strongest in February in the universal 15+ group in all-day broadcasting. In prime time, the Nova group is still the leader. The Prima group grew the most year-on-year in prime-time in February.

Czech Television stations were the strongest in February in the 15+ group in terms of viewership. Their aggregate share was 29.71%, down 1.6 percentage points from February last year.

Nova stations remained the strongest in the 15-54 and 18-69 viewer groups. It also has the highest share in prime time in all key audience categories. Here, it improved year-on-year shares in the 15+ and 18-69 groups.

Prima Group then showed the biggest year-on-year gains in prime time across all TV groups. It also increased share in the 15+ group across the day.

However, the top three TV groups, with the exception of Prima in 15+, did not improve their all-day viewing figures compared to last February. Atmedia grew the most year-on-year in daytime viewership.

Television Seznam also continued its slight growth. The share of the Barrandov group decreased year-on-year.

Of the individual TV stations, CT Sport (broadcasting both the biathlon and cyclo-cross World Championships) grew the most this February compared to February last year. Its share rose to 4.01% in February (15+, +0.7 pp y-o-y). The second highest growing channel was the main channel TV Prima (+0.59 ppts. to 12.25%).

Source: mediaguru.cz