CZECH TV REMAINED THE STRONGEST IN THE FIRST HALF OF THE YEAR

Czech Television stations recorded the highest share of the TV market in the universal audience group over 15 years of age in the first half of the year.

The cumulative share of Czech TV stations exceeded 30% in the over-15 audience group in the first half of 2024 and was the highest among all domestic TV groups. It accounted for 30.49% of all-day broadcasting, which was 0.4 percentage points higher than in the first half of 2023.

In the universal 15+ group, Prima achieved the second highest share in the first half of the year. Its aggregate share decreased slightly year-on-year, which is true of rival group Nova.

Nova remains number one in its primary audience group 15-54 and also has the highest share in the 18-69 audience group.

Growth continues for the Atmedia representation, which broke through the 6% mark in the first half (15+, all day). Television Seznam also reported a slightly better result than in the first half of the previous year.

Czech Television also remained narrowly first in prime time 15+. In the younger viewer categories 15-54 and 18-69 in the evening time, Nova was the strongest group.

Source: mediaguru.cz