IN OCTOBER, MEDIA AD INVESTMENTS WERE HIGHER THAN LAST YEAR

The volume of monitored ad investments in the media was higher this October than in the same period last year.

The monitored volume of ad investments in the media for the first ten months of this year is CZK 3.5 billion higher compared to the same period last year. This is a year-on-year growth of about 5%, according to Nielsen Admosphere’s monitoring data.

The data shows that print, radio and TV are the media types reporting the best ad performance in the period from January to October 2021 compared to the last year.

According to the data for October 2021, the growth in gross ad investments in the media is approximately three percent higher than in October 2020. Print media, radio and OOH saw a double-digit improvement. On the contrary, the volume of TV advertising experienced a one-digit decline. As we have already informed, the monitoring does not cover the demand that was not placed, which was the issue faced by TV companies this autumn.

The overview does not cover the development in online advertising because the monitoring only covers a portion of investments made in online advertising. We repeatedly note that the presented values do not express the actual amount of money placed in the media. The figures show price list values that do not reflect discounts or barters.

Source: mediaguru.cz