Voyo wants to create space for its services in the prepaid video market. “In order to make progress, we will have to double the number of subscribers every year,” says the Director of Digital Media of CME, Daniel Grunt. Daniel Grunt has been managing internet activities of Central European Media Enterprises (CME) since this March. He ... Continue reading
The ongoing coronavirus pandemic did not bring any significant fluctuations in the number of delivered GRPs to the advertising TV market. The aggregate number of advertising GRPs delivered by TV in this first quarter decreased by 2% compared to the last year’s first quarter. It is a good result given the adopted measures against the coronavirus. ... Continue reading
We have prepared a ranking of the top media on the Czech market in terms of turnover based on sales in 2019. The Nova TV group, the Seznam.cz internet company and the Prima TV group were the three strongest media on the Czech market by sales in 2019. In that year, Nova’s sales grew to CZK ... Continue reading
There is no division between online and broadcast TV video; platforms support each other and the so-called total video wins today, says Štěpán Wolde. Live TV continues to be the strongest source of video content consumption in the general population older than 4 years in the Czech Republic. Its share in all video viewing (including ... Continue reading
Although the pandemic has affected the volume of TV advertising GRPs namely in spring, in total, TV delivered GRPs comparable to the previous year. The aggregate number of TV ad GRPs delivered by TV companies last year achieved a level nearly comparable to the previous year. Given the coronavirus pandemic, it is a good result. The number ... Continue reading
TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives.
Tomorrow night, viewers can get their first taste of what the alliance between Prima Group and American news station CNN entails. CNN Prima News will kick off its main programme before 7 p.m., followed by other programmes.
Roughly one in three Czechs watches a film or TV series that they download illegally on their days off.
TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing.
Television and radio broadcasters are planning collaboration on intersecting topics.
Results of an exclusive egta survey confirm top management's expectations for the industry.
As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit.
The Association of Commercial Television (AKTV) has completed the second year of its existence during the course of which it continued to develop its strategic marketing and legislative activities. The most remarkable activity of the past year was a marketing conference for TV advertisers and advertising agencies featuring a marketing super star, Australian professor Mark Ritson. ... Continue reading
Is it legal to download games, movies and music from the internet? Although the internet may seem like a place of freedom and anonymity, sometimes the opposite is true. In particular, beware of intellectual property infringement. Most of us know about netiquette and our digital identity but our digital footprint has other connotations. In the ... Continue reading
TV professionals around the world are celebrating World Television Day on 21 November to remind us that TV - as in Total Video - is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be shown by broadcasters on air and online across the globe.
Egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive. Two years of challenging negotiations have delivered some welcome flexibility in commercial communications which should contribute to a more competitive environment for European broadcasters. We are encouraged by the liberalisation of the ... Continue reading
EP negotiators and the Bulgarian Presidency of the Council of the EU agreed on substantial rules for audiovisual media services, including digital platforms, on Thursday evening.</strong The revised legislation will apply to broadcasters, but also to video-on-demand and video-sharing platforms, such as Netflix, YouTube or Facebook, as well as to the live streaming on video-sharing ... Continue reading
In the first year of its existence, the Association of Commercial Television (AKTV) set two main goals: to spread awareness among advertisers about television being a key advertising mediatype and to do so through marketing activities as well as to engage in law-making processes with a direct impact on commercial television business. During its first year, AKTV ... Continue reading
The European Commission’s proposal for a revised Audiovisual Media Services Directive in May 2016 promised to create a fairer environment for all players, to ensure adequate protection for consumers, especially children, to sustain the production of original European content and to introduce more flexibility on the advertising rules for broadcasters. The original proposal was a step in the ... Continue reading
Media operators and advertising agencies from professional associations support the new amendment to the Pharmaceuticals Act, which will be voted on at the plenary session of the Chamber of Deputies on Friday and which proposes to repeal the latest amendment to the Act on Regulation of Advertising. In the last year, the Act on Regulation ... Continue reading
Media operators and advertising agencies associated in professional associations jointly support the amendment to the Medicines Act, which will be voted on Friday in the plenary session of the Chamber of Deputies and which proposes to repeal the latest amendment to the law on advertising regulation.
The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses are celebrating the trustworthiness of television on the occasion of World Television Day (21 November), as declared by the United Nations. This year again, the three organisations have produced a 30-second video clip emphasising the ... Continue reading
The Association of Commercial Television (AKTV), which represents the most important operators of commercial television broadcasting in the Czech Republic, has become a new associate member of egta, the trade association of over 139 television and radio sales houses throughout Europe and beyond. AKTV will represent the Czech Republic, along with the existing egta members – broadcaster groups Nova ... Continue reading
The new Association of Commercial Television (Asociace komerčních televizí, z.s., “AKTV”), established by CET 21 spol. s r.o., FTV Prima, spol. s r. o. and Stanice O, a.s. started operating in February 2017. The principal objective of AKTV is to associate commercial TV broadcasters in the Czech Republic and collectively defend, support and promote their interests in ... Continue reading