The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.
This year's Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at the O2 Universe in Prague. The Association of Commercial Television has partnered with the Effie Stage this year.
The Prima group became the new TV number one in terms of share of viewership this September. It achieved the highest share in the universal 15+ group. Nova is the strongest in the 15-54 and 15-69 groups.
Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.
In the first half of this year, Czech Television stations had the highest share of all-day viewership in the over-15 age target group. However, compared to the same period last year, commercial TV stations improved mainly.
General Director of TV Nova Daniel Grunt and General Director of FTV Prima Marek Singer in an interview for Hospodářské noviny about levies to the cinema support fund, but also about SVOD services.
The main commercial players state that the increased TV fee together with the extension of its payment to include all users of ČT services instead of only those having a TV set would bring imbalance in the market.
Czech Television's stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age.
The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.
The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.
Digimedia conference, the meeting of TV and radio broadcasting experts will take place for the 18th time this year on Wednesday 14 June in Prague.
The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th - 12th May 2023.
The Czech Television stations remained the strongest in the general audience in April. However, the gap at the top has narrowed, with Nova improving the most among the top three groups in April.
The Association of Commercial Television joins the celebrations of the launch of television broadcasting in the Czech Republic. Television broadcasting in the Czech Republic was launched on 1st May 1953.
The Nextv conference series moves to the heart of Europe in May. The conferences will be hosted by Dataxis from 10 to 12 May in Prague, and the Association of Commercial Television has become a media partner. Both events will feature experts from AKTV member companies as speakers, such as Daniel Grunt, CEO of TV ... Continue reading
Domestic TV stations delivered only a very slightly lower number of GRPs in the advertising TV market in Q1 2023 than in the same period a year earlier (-1.5%). Media Club and Nova Group remain the strongest commercial networks in terms of GRPs delivered.
The trade association bringing together the most prominent commercial broadcasters is celebrating six years of existence. Following the organizational changes of one of its members, TV Nova, Jan Vlček was replaced by Klára Brachtlová, Chief External Affairs of the media group CME, in the board of directors and as president. The change is effective as of 30 March 2023.
Czech Television continued to record a share above 30 percent in March this year. The deployment of the series Odznak Vysočina or the show Superlov helped to boost Nova's prime time channel.
For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain.
The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club.
Czech television's stations remained the strongest TVgroup in terms of audience share in the universal audience group over 15 years old in February based on Nielsen data.
The video service launched on Wednesday last week and now it's time for a few questions about the implementation and other plans. The streaming service is the first one to come up with a so-called hybrid subscription offer.
The first month of this year was a good one for news stations. Both CT24 and CNN Prima News increased their shares the most year-on-year of all domestic stations.
CNN Prima News wants to use predictions of the election results in this year's presidential elections to provide viewers with determinative information before the competition. In an interview, CNN Prima News editor-in-chief Pavel Štrunc explains why this move is important for the Prima Group.
