Domestic TV stations delivered only a very slightly lower number of GRPs in the advertising TV market in Q1 2023 than in the same period a year earlier (-1.5%). Media Club and Nova Group remain the strongest commercial networks in terms of GRPs delivered.
The trade association bringing together the most prominent commercial broadcasters is celebrating six years of existence. Following the organizational changes of one of its members, TV Nova, Jan Vlček was replaced by Klára Brachtlová, Chief External Affairs of the media group CME, in the board of directors and as president. The change is effective as of 30 March 2023.
Czech Television continued to record a share above 30 percent in March this year. The deployment of the series Odznak Vysočina or the show Superlov helped to boost Nova's prime time channel.
For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain.
The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club.
Czech television's stations remained the strongest TVgroup in terms of audience share in the universal audience group over 15 years old in February based on Nielsen data.
The video service launched on Wednesday last week and now it's time for a few questions about the implementation and other plans. The streaming service is the first one to come up with a so-called hybrid subscription offer.
The first month of this year was a good one for news stations. Both CT24 and CNN Prima News increased their shares the most year-on-year of all domestic stations.
CNN Prima News wants to use predictions of the election results in this year's presidential elections to provide viewers with determinative information before the competition. In an interview, CNN Prima News editor-in-chief Pavel Štrunc explains why this move is important for the Prima Group.
Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before.
The Czech Television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category.
Television groups Nova, Prima and Óčko, through AKTV, entered into a cooperation agreement with I&Q Group, relating to content sharing platforms on the domains Hellshare.cz, Hellspy.cz and Hellspy.sk. This agreement regulates the conditions for the application of automatic filters in content search and upload.
Media Club deploys artificial intelligence to optimise TV campaigns. This enables it to better tailor client campaigns to 25 defined target groups.
Tickets are ready to buy. Symposium will focus on Targeted Advertising, DVB-I and new HbbTV services. More about conference programm on the web pages.
Representatives of the APA, ASAF, TV Nova and FTV Prima signed a Memorandum on further joint action following the implementation of the European Audiovisual Services Directive.
Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made.
New shows in the autumn schedule of TV Prima's main channel should contribute to a further increase in the Prima Group's share of the TV market, believes CEO Marek Singer.
This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups.
The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023.
eGrp campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.
Marek Singer has been the head of FTV Prima Group since 2008. but only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor - the Nova group - in terms of viewership. In certain viewer target groups, they even surpassed TV Nova in March.
Mediaguru shares a summary view of the development of individual media types in 2021, the second "covid" year.
It has been a year since the new CNN Prima News brand was presented in the Czech TV market. “We must always be prepared for everything,” says Pavel Štrunc, Editor-in-Chief of CNN Prima News. The recent days have brought the Vrbětice case to the public sphere. The case is likely to resonate across (not only ... Continue reading
Tomorrow night, viewers can get their first taste of what the alliance between Prima Group and American news station CNN entails. CNN Prima News will kick off its main programme before 7 p.m., followed by other programmes.
