Selling online advertising will soon have to do without third-party cookies. The media are therefore looking for ways to maintain or even improve the quality of ad space and make the most of it. This was discussed at the SAS meeting.
The first month of this year was a good one for news stations. Both CT24 and CNN Prima News increased their shares the most year-on-year of all domestic stations.
On February 2nd, MEPs expressed their support for the negotiating position proposed by the lead Committee IMCO thus giving the rapporteur a mandate to start the talks in trilogues. Despite welcomed amendments reinforcing the distinction between editorial content and advertising, the text presents important shortcomings for the media.
Watching illegal live content on TV was still widespread in Germany in 2022 and has increased in recent years, according to a new study consulting and research group Goldmedia compiled for industry association VAUNET.
In the context of the work of the European Data Protection Board (EDPB), national Data Protection Authorities (DPA) presented their positions concerning the practice of cookie banners.
CULT MEPs drafted their amendments to the European Parliament's own initiative AVMSD implementation report.
The following article specifies how the protection of the rights of publishers of press publications is being extended by new Copyright Act, what the new stricter rules and responsibilities for providers of certain online platforms are, or what new statutory licences should be taken into consideration.
CNN Prima News wants to use predictions of the election results in this year's presidential elections to provide viewers with determinative information before the competition. In an interview, CNN Prima News editor-in-chief Pavel Štrunc explains why this move is important for the Prima Group.
he Chamber of Deputies of the Parliament of the Czech Republic has proposed an amendment to the Act on Advertising Regulation to regulate the advertising of nicotine sachets.
Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before.
Amendment to the Copyright Act introduces the “notice & stay down” principle for online content-sharing service providers.
The current EU audiovisual media services directive significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research analysts from Knowlimits agency, outlines how the news will affect broadcasting.
Europe's population using illegal IPTV is increasing, costing the audiovisual sector billions of euros a year, a new report shows.
Daniel Grunt will be CEO of TV Nova from January. Here is an interview he gave for the print edition of Lupa 3.0
The management of CME and TV Nova announce significant changes in the organisational structure of both companies. These changes are intended to further support not only the rapid growth of the group as a whole, but also its digital transformation.
The Czech Television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category.
ScreenVoice TALKS, the autumn conference organised by the Association of Commercial Television on the occasion of World Television Day, focused on the topic of attention in advertising. Czech edition of the Track the Success research compared the effectiveness of advertising spots on television, BVOD and on the online platforms YouTube and Facebook.
TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds.
Illegal downloading of video content in the Czech Republic has increased 160 percent year-on-year this year, according to Axocom.
This year is likely to be another growth year for the country's biggest commercial broadcaster, but there are a number of uncertainties on the horizon: rising production costs for series, a looming recession and the unpredictable development of the war in Ukraine. What are the tasks, that will be Nova facing this year? Read interview with Jan Vlček, TV Nova CEO.
Television groups Nova, Prima and Óčko, through AKTV, entered into a cooperation agreement with I&Q Group, relating to content sharing platforms on the domains Hellshare.cz, Hellspy.cz and Hellspy.sk. This agreement regulates the conditions for the application of automatic filters in content search and upload.
Media Club deploys artificial intelligence to optimise TV campaigns. This enables it to better tailor client campaigns to 25 defined target groups.
The autumn conference of AKTV will take place on 22th of November 2022 iand will be co-hosted by the Slovak ATVS. The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study.
The HbbTV Association is proud to announce the shortlists of entries nominated for the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community.
