NOVA, SEZNAM AND PRIMA ARE THE STRONGEST CZECH MEDIA BY SALES
We have prepared a ranking of the top media on the Czech market in terms of turnover based on sales in 2019.
The Nova TV group, the Seznam.cz internet company and the Prima TV group were the three strongest media on the Czech market by sales in 2019.
In that year, Nova’s sales grew to CZK 5,45 billion, Seznam.cz achieved CZK 4.7 billion and FTV Prima CZK 3.28 billion. Two years ago, the sales of the Mafra media group, which had acquired Bauer Media a year earlier, also managed to exceed the level of three billion crowns.
Comparing media firms by sales is complicated by the fact that the data on financial results for 2019 is not available for all firms. Where the results are not disclosed we have used data for the most recent year available (indicated in the table below).
In some cases, consolidated results for the group are provided. Specifically, for Vltava Labe Media the results include printing companies. Its competitor, Czech News Center, has only reported results for the publishing company (without printing companies). Czech Print Center (CPC) merged with CNC last autumn. Data on CPC’s profit or loss is thus not available for 2019; the most recent information available is for 2017.
The ranking does not include media companies for which no figures on sales are available for several previous years.
Media companies by sales in 2019 (CZK thousand)
| Ranking | Media company | Owner/group | Sales in 2019 (CZK thousand) |
| 1. | TV Nova | PPF | 5 453 979 |
| 2. | Seznam | Seznam.cz | 4 690 242 |
| 3. | FTV Prima | GES Media | 3 275 130 |
| 4. | Mafra | Agrofert | 3 027 877 |
| 5. | Vltava Labe Media | Penta | 2 120 885 |
| 6. | Czech News Center | Czech Media Invest | 2 039 186 |
| 7. | BigBoard Praha | JOJ Media House (majority owner) | 1 265 343 |
| 8. | Economia | Economia | 741 250 |
| 9. | Barrandov Televizní studio | Empresa Media | 645 050* |
| 10. | O2 TV | PPF | 636 902 |
| 11. | Czech Print Center | Czech Media Invest | 635 513** |
| 12. | Borgis | Borgis | 614 978 |
| 13. | Burda International CZ | Burda Eastern Europe | 506 625 |
| 14. | Empresa Media | Empresa Media | 383 058** |
| 15. | Europlakat | JCDecaux | 273 602 |
| 16. | JCDeacux městský mobiliář | JCDecaux | 266 999 |
| 17. | Rencar Praha | JCDecaux | 231 546 |
| 18. | Active | Czech Media Invest | 159 687 |
| 19. | Stanice O | Agrofert | 152 313 |
| 20. | Londa | Agrofert | 133 013 |
| 21. | Evropa 2 | Czech Media Invest | 103 674 |
| 22. | Our Media | Synot Invest Limited | 100 826 |
| 23. | Frekvence 1 | Czech Media Invest | 95 042* |
| 24. | Media Bohemia | Media Bohemia | 78 378 |
| 25. | Radio United Broadcasting | GES Media | 76 623 |
*sales in 2018, ** sales in 2017
Source: Cribis, financial statements and annual reports for 2019
If sales by owners or groups are aggregated, the owners with the highest sales (based on accumulated sales) include PPF, Seznam.cz, GES Media, Agrofert, Czech Media Invest and Penta.
We provide separate results for media agencies selling advertising space. The strongest position in this area is held by Media Club (owned by FTV Prima).
Media agencies by sales in 2019 (CZK thousand)
| Agency | Owner | Sales in 2019 |
| Media Club | FTV Prima | 4 633 039 |
| BigMedia | BigBoard Praha | 1 100 499 |
| Media Marketing Services | Media Bohemia | 973 405** |
| Radiohouse* | Media Bohemia / Active | 847 342 |
| Impression Media | Media Bohemia | 101 857 |
* Throughout almost the whole 2019, Radiohouse was owned by members of the Media Bohemia and Active Radio groups; at the end of 2019, Media Bohemia became the sole owner and in 2020, the portfolio of represented radios changed
** The result is significantly higher year on year thanks to the acquisition of Radiohouse, Source: Cribis, financial statements and annual reports for 2019
Source: mediaguru.cz
