ONLY 10 PERCENT OF CZECHS AGREE WITH THE USE OF AI IN NEWS

Czech users of news content do not trust artificial intelligence in news. They fear it makes it impossible to distinguish fiction from reality, according to a new study by ResSolution Group and Nielsen.

Only 10% of the Czech online population agree with the use of artificial intelligence (AI) tools in news, across all media types. The highest level of agreement (15%) is for news websites and 12% agree with the use of podcasts. That's according to a new non-public study by research agencies ReSSolution Group and Nielsen titled Newsroom in the Age of Media Fragmentation, which was presented by Tereza Šimečková and Tomáš Hynčica at the Czech Internet Forum 2024 conference last week.

The research, which involved 1,012 members of the online population over the age of 15, also found that 80% are familiar with the term "artificial intelligence". Half of Czech news content recipients, specifically 51%, but do not trust news content that uses AI, and 53% expressed disapproval of the use of AI in TV news. This is because the majority of news consumers fear that AI will make it impossible for them to distinguish fiction from reality. Three quarters of users expressed this view.

On the other hand, users rank faster news delivery and easier consumption of foreign news among the positives of using AI. At the same time, they acknowledge that AI is a useful tool for simplifying the creation and consumption of news.

Source: mediaguru.cz