PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts.

Prima Group has added software created by technology company exe to the linear broadcast of news station CNN Prima News, which automatically converts spoken speech into written form. Viewers will see it as subtitles in the picture.

"This tool works on all terrestrial broadcasters, just turn on the hidden subtitle option. But we also pass subtitles to other operators. It's up to them to decide whether to let them go on to their networks. This service is available for all programmes on CNN Prima News, it is not only triggered during commercials," described Patrik Slavik, Director of Television Technology at the Prima Group.

"The primary goal of this technology is to bring real-time television to a wider audience," added Richard Hrabovsky, CEO of Exe.

Prima has previously introduced mVoice audio descriptions of the plot for visually impaired and blind viewers on all its channels that support AD signal distribution (Prima, Prima Love, Prima Star, Prima Krimi, Prima Cool, Prima Max and Prima Show).

The Prima Group also uses artificial intelligence (AI) technology to manage the official social media profiles of CNN Prima News and lifestyle magazines. The Media Club dealership, for its part, has incorporated AI into the optimisation of client campaigns.

Source: mediaguru.cz