CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.
The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025.
The Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and ad on their site.
Trends in the TV advertising market are not changing and advertisers must prepare for further increases in the price of advertising space.
Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.
Pavel Kubina spoke to MediaGuru about the commercial broadcasters' idea of changes in the placement of commercial messages on Czech TV.
In an interview with iDnes, Klára Brachtlová, president of the Association of Commercial Television, revealed how joining the association helps TV stations and why commercial media opposed the amendment to the law that increases fees for Czech Television.
Read new TV Nova CEO Daniel Grunt interview published in the current issue of MAM 06/2024.
Despite the global crises and mixed expectations, the advertising market grew moderately in 2023 in all media types, says Vladimír Pořízek, FTV Prima group’s CCO. He also talks about how the warm autumn weather has affected the number of viewers in front of their screens or why tv stations have to increase the price of advertising.
Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video.
In just three weeks Forum Media - the largest conference in the Czech Republic focused on media, marketing and communication - will take place.
Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.
