The Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and ad on their site.
Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.
Pavel Kubina spoke to MediaGuru about the commercial broadcasters' idea of changes in the placement of commercial messages on Czech TV.
In an interview with iDnes, Klára Brachtlová, president of the Association of Commercial Television, revealed how joining the association helps TV stations and why commercial media opposed the amendment to the law that increases fees for Czech Television.
Read new TV Nova CEO Daniel Grunt interview published in the current issue of MAM 06/2024.
Despite the global crises and mixed expectations, the advertising market grew moderately in 2023 in all media types, says Vladimír Pořízek, FTV Prima group’s CCO. He also talks about how the warm autumn weather has affected the number of viewers in front of their screens or why tv stations have to increase the price of advertising.
Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video.
In just three weeks Forum Media - the largest conference in the Czech Republic focused on media, marketing and communication - will take place.
Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.
The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.
For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain.
The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club.
