The 2020s are set to be the decade of addressable media as consumption continues to shift toward connected platforms, opening up new possibilities for audience targeting, measurement, attribution and optimization – not just in digital, but in TV, audio, out-of-home (OOH), games and newer media formats and platforms. For many industry participants, addressability – as ... Continue reading
TV has evolved, innovated and proven its resilience. But what makes today’s TV the medium of the future, and what does tomorrow’s TV have in store for brands? egta and The Global TV Group asked 23 CEOs, Director-Generals and Presidents of TV companies and sales houses around the world to share their view on the many facets – some widely recognised and ... Continue reading
In this year’s eleven months, all media types show higher volumes of ad investments than in the comparable period last year. This November, the monitored volume of ad investments in the media remains above the level of the same month last year. As the AdIntel data provided by Nielsen Admosphere shows, investments in print, ... Continue reading
The volume of monitored ad investments in the media was higher this October than in the same period last year. The monitored volume of ad investments in the media for the first ten months of this year is CZK 3.5 billion higher compared to the same period last year. This is a year-on-year growth of ... Continue reading
The gross volume of advertising investment in the media was higher in the first nine months of this year than in the same period last year, according to the monitoring.
The delivered volume of TV ad GRPs for the first three quarters of this year remains above the level of last year’s comparable period. The delivered volume of TV ad GRPs for the first three quarters of this year is 4.5 percent higher than in the same period last year. This is the outcome of ... Continue reading
The volume of monitored advertising investment in the media for the first eight months of this year remains above last year's comparable period, Nielsen Admosphere data show.
According to monitoring, the first half of 2021 brought more money from ad sales to the Czech media than the first half of last year. Monitored investments relating to the purchase of ad space in the media in the first half of this year achieved a higher volume than in the same period of 2020, ... Continue reading
Monitoring for this May reports an almost one-third year-on-year growth in investments in media ad space. The volume of gross monitored investments directed at media ad space purchases in May shows a significant year-on-year growth. On average, it exceeds 30% in the monitored ATL offline media. In gross figures, it is two billion Czech crowns more ... Continue reading
The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year. The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased this May. Compared to last May, it has grown by a quarter in aggregate year-on-year (+25%). ... Continue reading
How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found in this article.
TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club. The pressure on TV inventory and the outlook of TV GRP development in the following years require broadcast operators to search for ad placement options, says Petr Hatlapatka, Head of Online Sales in ... Continue reading
