Czech users of news content do not trust artificial intelligence in news. They fear it makes it impossible to distinguish fiction from reality, according to a new study by ResSolution Group and Nielsen.

Prima is adding automatically generated subtitles for deaf viewers to its shows on CNN Prima News using machine learning.

Pavel Kubina spoke to MediaGuru about the commercial broadcasters' idea of changes in the placement of commercial messages on Czech TV.

In an interview with iDnes, Klára Brachtlová, president of the Association of Commercial Television, revealed how joining the association helps TV stations and why commercial media opposed the amendment to the law that increases fees for Czech Television.

TV Nova is launching the educational project Kyber tabu (Cyber Taboo), which aims to increase media literacy, primarily in the field of online media and the Internet in general.

The cultural associations representing a wide range of content creators welcome the Czech Republic's decision to support the text of the AI Act agreed in the difficult trialogue in December.

After two years of negotiations, the European Union agreed on a regulatory framework for artificial intelligence.

Generative artificial intelligence (AI) has several benefits for the trademark licensing industry: creating images of new licensed products, developing creative assets, and conducting market research. However, there are also a number of legal issues that brands must be aware of.

The fight over copyright will be big. According to Nash, the art industry should quickly take a stand to ensure that artists' work is licensed and used ethically when teaching AI models.

Media Club deploys artificial intelligence to optimise TV campaigns. This enables it to better tailor client campaigns to 25 defined target groups.