ScreenVoice TALKS, the autumn conference organised by the Association of Commercial Television on the occasion of World Television Day, focused on the topic of attention in advertising. Czech edition of the Track the Success research compared the effectiveness of advertising spots on television, BVOD and on the online platforms YouTube and Facebook.

The autumn conference of AKTV will take place on 22th of November 2022 iand will be co-hosted by the Slovak ATVS. The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study.

Can attention be both the “north star to effectiveness” but also “really not how advertising works”?