ScreenVoice TALKS, the autumn conference organised by the Association of Commercial Television on the occasion of World Television Day, focused on the topic of attention in advertising. Czech edition of the Track the Success research compared the effectiveness of advertising spots on television, BVOD and on the online platforms YouTube and Facebook.
TV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, tv spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful? We'll break down the many reasons in this article.
Brands will continue to invest in advertising in the second half of the year, but warc expects a slowdown in 2023, expects WARC.
