The first month of the new year brought the highest share of viewership to Czech Television stations, Prima reached the second place.
The volume of ad GRPs delivered in the TV market also remained at a similar level in 2023 as a year earlier, monitoring data shows.
In the general viewer group over 15 years of age, Czech Television stations managed to maintain the highest share of the TV market last year. However, it was mainly commercial stations that showed growth. In 2023, Czech Television stations achieved the highest share of the TV market in the general audience group over 15 years ... Continue reading
The position of the three strongest TV groups is balanced in full-day viewership of 15+. CT is followed by Prima (28.06%) and Nova (27.86%).
Marek Singer, CEO of the Prima Group, commented on the increase in licence fees for Czech Television.
Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video.
The Prima group became the new TV number one in terms of share of viewership this September. It achieved the highest share in the universal 15+ group. Nova is the strongest in the 15-54 and 15-69 groups.
According to Klára Brachtová of AKTV, the proposed media amendment to provide more funding for the Czech Television and Czech Radio cannot be adopted without a discussion of the public service.
Czech publishers represented in professional associations SPIR and UV demand an expert discussion on the financing of public media and their role alongside commercial media.
In the first half of this year, Czech Television stations had the highest share of all-day viewership in the over-15 age target group. However, compared to the same period last year, commercial TV stations improved mainly.
The main commercial players state that the increased TV fee together with the extension of its payment to include all users of ČT services instead of only those having a TV set would bring imbalance in the market.
Czech Television's stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age.
