The current EU audiovisual media services directive significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research analysts from Knowlimits agency, outlines how the news will affect broadcasting.

Egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive. Two years of challenging negotiations have delivered some welcome flexibility in commercial communications which should contribute to a more competitive environment for European broadcasters. We are encouraged by the liberalisation of the ... Continue reading