The volume of ad GRPs delivered in the TV market also remained at a similar level in 2023 as a year earlier, monitoring data shows.

Despite the global crises and mixed expectations, the advertising market grew moderately in 2023 in all media types, says Vladimír Pořízek, FTV Prima group’s CCO. He also talks about how the warm autumn weather has affected the number of viewers in front of their screens or why tv stations have to increase the price of advertising.

The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.

In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space.

Domestic TV stations delivered only a very slightly lower number of GRPs in the advertising TV market in Q1 2023 than in the same period a year earlier (-1.5%). Media Club and Nova Group remain the strongest commercial networks in terms of GRPs delivered.

Last year, czech TV stations delivered a comparable volume of advertising GRPs as the year before.

The current EU audiovisual media services directive significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research analysts from Knowlimits agency, outlines how the news will affect broadcasting.