The Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and ad on their site.

Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.

The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.

In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space.

Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.

The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.

Media Club deploys artificial intelligence to optimise TV campaigns. This enables it to better tailor client campaigns to 25 defined target groups.

The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023.

eGrp campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.