The Prima Group is preparing more news for the second half of autumn and is preparing other new things, says CEO Marek Singer.

In March, the Nova group had the highest share in prime time. The Prima group improved year-on-year among the top three.

According to the data from the TV channels, viewers continue to sit in front of the screens most often in the evening, with only the rhythm of viewing during the week differing.

Czech Television stations remained the strongest in February in the universal 15+ group in all-day broadcasting. In prime time, the Nova group is still the leader. The Prima group grew the most year-on-year in prime-time in February.

The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October.

The current EU audiovisual media services directive significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research analysts from Knowlimits agency, outlines how the news will affect broadcasting.