In an interview with iDnes, Klára Brachtlová, president of the Association of Commercial Television, revealed how joining the association helps TV stations and why commercial media opposed the amendment to the law that increases fees for Czech Television.
The Association of Commercial Television celebrates its seventh anniversary this spring.
Daniel Grunt has a difficult task - to develop the paid streaming service Voyo, but at the same time not to compete with the traditional business that brings Nova billions of crowns from TV advertising.
TV Nova is launching the educational project Kyber tabu (Cyber Taboo), which aims to increase media literacy, primarily in the field of online media and the Internet in general.
In March, the Nova group had the highest share in prime time. The Prima group improved year-on-year among the top three.
TV Nova will start offering to its business partners an advertising space in shows that have received international BAFTA albert certification.
Lucie Oravčíková has been taking care of Voyo and other digital activities of Nova since 2018. What did she reveal about Voyo and other plans for digital activities of TV Nova?
According to the data from the TV channels, viewers continue to sit in front of the screens most often in the evening, with only the rhythm of viewing during the week differing.
Czech Television stations remained the strongest in February in the universal 15+ group in all-day broadcasting. In prime time, the Nova group is still the leader. The Prima group grew the most year-on-year in prime-time in February.
Silvia Majeská, the programme director of Nova and Markíza, told in an interview what interests viewers in the Czech Republic and Slovakia and how she sees the future of Nova.
TV Nova's strategy is paid sports channels, free-to-air mode does not make economic sense for a sports station, says Didier Stoessel (CME) .
Read new TV Nova CEO Daniel Grunt interview published in the current issue of MAM 06/2024.
