TV Nova will start offering to its business partners an advertising space in shows that have received international BAFTA albert certification.
Lucie Oravčíková has been taking care of Voyo and other digital activities of Nova since 2018. What did she reveal about Voyo and other plans for digital activities of TV Nova?
According to the data from the TV channels, viewers continue to sit in front of the screens most often in the evening, with only the rhythm of viewing during the week differing.
Czech Television stations remained the strongest in February in the universal 15+ group in all-day broadcasting. In prime time, the Nova group is still the leader. The Prima group grew the most year-on-year in prime-time in February.
Silvia Majeská, the programme director of Nova and Markíza, told in an interview what interests viewers in the Czech Republic and Slovakia and how she sees the future of Nova.
TV Nova's strategy is paid sports channels, free-to-air mode does not make economic sense for a sports station, says Didier Stoessel (CME) .
Read new TV Nova CEO Daniel Grunt interview published in the current issue of MAM 06/2024.
When TV Nova started broadcasting, its current programme director, Silvia Majeská, was only nine years old. In Slovakia, she had to wait two more years for the arrival of commercial television, but she already remembers the start of Markíza.
The first month of the new year brought the highest share of viewership to Czech Television stations, Prima reached the second place.
The volume of ad GRPs delivered in the TV market also remained at a similar level in 2023 as a year earlier, monitoring data shows.
In the general viewer group over 15 years of age, Czech Television stations managed to maintain the highest share of the TV market last year. However, it was mainly commercial stations that showed growth. In 2023, Czech Television stations achieved the highest share of the TV market in the general audience group over 15 years ... Continue reading
The position of the three strongest TV groups is balanced in full-day viewership of 15+. CT is followed by Prima (28.06%) and Nova (27.86%).
