When TV Nova started broadcasting, its current programme director, Silvia Majeská, was only nine years old. In Slovakia, she had to wait two more years for the arrival of commercial television, but she already remembers the start of Markíza.
The first month of the new year brought the highest share of viewership to Czech Television stations, Prima reached the second place.
The volume of ad GRPs delivered in the TV market also remained at a similar level in 2023 as a year earlier, monitoring data shows.
In the general viewer group over 15 years of age, Czech Television stations managed to maintain the highest share of the TV market last year. However, it was mainly commercial stations that showed growth. In 2023, Czech Television stations achieved the highest share of the TV market in the general audience group over 15 years ... Continue reading
The position of the three strongest TV groups is balanced in full-day viewership of 15+. CT is followed by Prima (28.06%) and Nova (27.86%).
A joint TV spot has been produced by commercial broadcasters associated in the Association of Commercial Television on the occasion of World Television Day, which falls on 21 November.
For the first time ever, Czech commercial TV stations have prepared a joint programme for their business partners and collaborators, to whom Nova, Prima and Óčko will open their doors.
The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October.
Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video.
Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment.
The best time managers are mothers, laughs Silvia Majeská, mother of triplets and Programming Director of Nova and Markíza TV groups. What do the Czech viewers look like and what are they interested in? And what will Voyo focus on?
This year's Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at the O2 Universe in Prague. The Association of Commercial Television has partnered with the Effie Stage this year.
