CT remained the most watched in 2024 in 15+ however according to official ATO-Nielsen audience measurement, Nova Group was strongest in the prime time 15+ and in the 15-54 and 18-69 audience groups in both day and evening broadcasts.
The strongest TV group in November was Nova, across all major audience groups in all-day and prime-time. In the universal 15+ group, its aggregate share was 0.30 pp higher than CT stations.
AKTV celebrate The World TV Day for the eighth time this year. A special promotional spot has been prepared for viewers to air on AKTV member television stations.
CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.
FTV Prima and Digital Broadcasting have expressed their long-term support for terrestrial TV broadcasting through comments on the Spectrum Management Strategy.
The Nova group recorded the highest share of viewership in October and was the only one of the top three groups to improve.
Broadcasters around the world are celebrating World Television Day on 21 November. AKTV will not be left behind.
Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September.
The Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and ad on their site.
Following a recent settlement agreement with the operators of the Fastshare.cloud storage service, the Association of Commercial Television has managed to reach an agreement with the operators of eDisk and Sledujteto.
The Prima Group is preparing more news for the second half of autumn and is preparing other new things, says CEO Marek Singer.
Trends in the TV advertising market are not changing and advertisers must prepare for further increases in the price of advertising space.