The price of TV advertising on stations represented by Media Club will increase by at least 22% next year. The basic target group is also changing to 18-69.
This year's Forum Media conference, the largest domestic professional event focused on media, marketing and communication, will take place on 9 November 2023 at the O2 Universe in Prague. The Association of Commercial Television has partnered with the Effie Stage this year.
The Prima group became the new TV number one in terms of share of viewership this September. It achieved the highest share in the universal 15+ group. Nova is the strongest in the 15-54 and 15-69 groups.
Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio.
In the first half of this year, Czech Television stations had the highest share of all-day viewership in the over-15 age target group. However, compared to the same period last year, commercial TV stations improved mainly.
General Director of TV Nova Daniel Grunt and General Director of FTV Prima Marek Singer in an interview for Hospodářské noviny about levies to the cinema support fund, but also about SVOD services.
The main commercial players state that the increased TV fee together with the extension of its payment to include all users of ČT services instead of only those having a TV set would bring imbalance in the market.
Czech Television's stations continued to record a market share of over 30% this May and achieved the highest market share in the universal group over 15 years of age.
The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.
The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.
Digimedia conference, the meeting of TV and radio broadcasting experts will take place for the 18th time this year on Wednesday 14 June in Prague.
The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th - 12th May 2023.
