CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.

Trends in the TV advertising market are not changing and advertisers must prepare for further increases in the price of advertising space.

Despite the global crises and mixed expectations, the advertising market grew moderately in 2023 in all media types, says Vladimír Pořízek, FTV Prima group’s CCO. He also talks about how the warm autumn weather has affected the number of viewers in front of their screens or why tv stations have to increase the price of advertising.

Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made.