THE ASSOCIATION OF COMMERCIAL TELEVISION HAS ENTERED INTO COOPERATION WITH THE MEDIA AGENCY GROUPM AND ITS RESEARCH PROJECT MPANEL

Since August this year, AKTV has teamed up with GroupM Czech Republic from the WPP group. Thanks to the exclusive cooperation with the mPanel data source, every month the website ScreenVoice.cz will bring interesting articles focused on television as an advertising medium and the behaviour of Czech viewers when watching it.