WHAT MAKES TODAY’S TV THE MEDIUM OF THE FUTURE, AND WHAT DOES TOMORROW’S TV HAVE IN STORE FOR BRANDS?

TV has evolved, innovated and proven its resilience. But what makes today’s TV the medium of the future, and what does tomorrow’s TV have in store for brands?

egta and The Global TV Group asked 23 CEOs, Director-Generals and Presidents of TV companies and sales houses around the world to share their view on the many facets - some widely recognised and others to be valued - of today's TV. These collected insights from these respected voices of the TV industry were compiled in a 10-minute video, which you can discover here.

The compilation video, as well as all the individual messages from the contributing CEOs and Presidents, which can be found here, is but one of the ways in which The Global TV Group aims to remind advertisers, journalists, tech gurus, agencies and industry peers about the effectiveness and popularity of TV.

"It is truly the DNA of our medium to continuously transform and meet the needs of our time, providing viewers, TV companies and marketers alike with new platforms, new possibilities and new ideas." - Katty Roberfroid, Director General egta 

For more information and argumentation about the power of TV advertising, we invite you to have a look at the Global TV Group website.

Here you can find the latest update of the Global TV Deck on how Direct-to-Consumer brands embrace TV advertising, and the recent Online Talk on "Tomorrow's TV, created today", with speakers from Channel 4, NBCU and RTL Germany.

As you discover the many messages from TV industry leaders, how do you see today's TV, or better yet, the future of this medium?

Source: linkedin.com