About World Television Day
October 21st
In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
Each year ACT (Association of Commercial Television), egta (Association of TV and radio sales houses) and EBU (European Broadcaster Union) join forces with various industry actors (see full list of partners here) to promote World Television Day widely across the globe, with a focus on a specific topic such as the trustworthiness or premium content which television provides.
The promotion is done by raising awareness in the international press and the creation of a video clip highlighting the theme of the year – which is broadcast widely across Europe and beyond, often adapted to each market with local programmes.
The member sales houses of egta are each year encouraged to organise creative events around this special day. Examples from previous years include topical TV shows, specialised ad breaks, the launch of a new TV channel, brand activations for media agencies, and many more.
2024 TELEVISION IS AN EFFECTIVE ADVERTISING MEDIA TYPE
This year’s World Television Day celebrates the importance of television as an advertising medium. The spot celebrating World TV Day is a collaborative effort by members of AKTV, TV Nova, TV Prima and TV ÓČKO, and features a montage of the best that commercial stations have to offer. Even in today’s hectic times, television can reach millions of people in a flash, bringing them information, entertainment or inspiration. Despite a rapidly changing world, television’s ability to instantly intervene and create attention is at the forefront and still has a place in the media mix.
Commercial televisions have created a joint TV spot
In celebration of World Television Day 2023, Czech commercial TV stations have prepared a joint spot whose central idea is to highlight the diversity of television production and the unique power of the TV screen to reach millions of viewers. The spot is composed of the best of what the Nova, Prima and Óčko television groups currently offer. The spot was accompanied by a day-long programme in the studios and ateliers of the commercial TV companies, culminating in the evening entertainment show WE LOVE TV, in which teams from Nova and Prima competed under the guidance of the CEOs.
TV around the world celebrates the power of attention
TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide.
TV celebrates a truth that holds around the globe
TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. The clip will be adapted and translated into many languages.
TV celebrates a truth that holds around the globe
TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. The clip will be adapted and translated into many languages.
TV celebrates the diversity of TV content around the globe
TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. Diversity of TV content that entertains, informs and inspires.
TV celebrates the quality of TV around the globe
Investments in TV programmes approaches 140 billion dollars. TV professionals around the world are celebrating World Television Day on 21 November to remind us that TV – as in Total Video – is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be shown by broadcasters on air and online across the globe.
Key media alliances celebrate the trustworthiness of TV on the occasion of World Television Day
The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses are celebrating the trustworthiness of television on the occasion of World Television Day (21 November), as declared by the United Nations.
Members
The Global Tv Group
The Global TV Group is an informal grouping of broadcasters’ and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose joint objective is to promote television and remind advertisers, journalists, agencies and industry peers about the effectiveness and popularity of TV.
ACT
The Association of Commercial Television in Europe (ACT) represents the interests of leading commercial broadcasters in 37 European countries. The ACT member companies finance, produce, promote and distribute content and services benefiting millions of Europeans across all platforms. ACT engages with the EU institutions to achieve a balanced and appropriate regulatory framework which will encourage further investment and growth in our sector.
Evropská vysílací unie
(EBU)
The European Broadcasting Union (EBU) is the world’s foremost alliance of public service media (PSM). Our mission is to make PSM indispensable. We represent 116 media organizations in 56 countries in Europe, the Middle East and Africa; and have an additional 34 Associates in Asia, Africa, Australasia and the Americas. Our Members operate nearly 2,000 television and radio channels alongside numerous online platforms. Together, they reach audiences of more than one billion people around the world, broadcasting in more than 160 languages. We strive to secure a sustainable future for public service media, provide our Members with world-class content from news to sports and music, and build on our founding ethos of solidarity and co-operation to create a centre for learning and sharing.
egta
egta is the association representing television and radio sales houses, either independent from the channel or in-house, that markets the advertising space of both private and public television and radio stations throughout Europe and beyond. egta fulfils different functions for its members in fields of activities as diversified as regulatory issues, audience measurement, sales methods, interactivity, cross-media, technical standards, new media, etc. During its more than 40 years’ existence, egta has become the reference centre for television and radio advertising in Europe. egta counts more than 150 members operating across 42 countries.
UNRIC
The Brussels-based United Nations Regional Information Centre for Europe – UNRIC – provides information on UN activities to 22 countries and is active on social media and websites in 13 languages. It acts as the European communication office of the United Nations and its aim is to engage and inform European citizens about global issues. It also liaises with institutions of the European Union in the field of information. Its outreach activities, joint public information campaigns and events are organized with partners including the EU, governments, the media, NGOs, the creative community, and local authorities.
